What are the common mistakes in the construction of website optimization?

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The inner chain construction is a very important link of website optimization, but it is also one of the most easily overlooked links. The following list of common mistakes in the construction of the chain, said the wrong, welcome to Pat Bricks:

I. Completely ignoring the construction of the inner chain

In the "Content for the king, outside the chain for the emperor" under the guidance of the concept, the focus on content construction and the construction of the chain, within the page without the chain. It should be said that a site if the content and the chain is good enough, as well as can get a good ranking. The inner chain is not a decisive factor. Because of this, many people overlook the value of the inner chain. In fact, the inner chain is well built and can bring great benefits:

1, the chain can weave the entire Web site into a net, guide spiders crawling, increase the depth and frequency of spiders crawling, speed up the Web page update.

2. Inner chain is the most effective way to optimize long tail keywords. Because the long tail keyword is not likely to have a large number of outside the chain, so the inner chain becomes the main means to improve the long tail keyword ranking. A focus on content and outside the chain of the site, may be the home page ranking is very good, but because of the limited number of keywords, the flow is also relatively limited. and a website, if the inside page construction is good enough, its long tail keyword brings the total flow of traffic may be far more than the front page to bring the flow. So, second-rate seoer can only optimize one or two key words, but the first-class seoer can optimize hundreds of keywords.

3, within the chain to improve the single page of the weight and ranking, and its weight in the accumulation and transfer process will eventually improve the entire site's weight, ranking and PR value.

Therefore, the correct approach is to attach great importance to the construction of the site within the chain, in any article, as long as the article appeared in the other pages of keywords, should consider whether to do on the hyperlink. Baidu Encyclopedia in the chain to us to make the best example, it is worth all webmaster learning.

Second, only to do hyperlinks to the homepage, but not to other pages do hyperlinks

This practice indicates that the webmaster has been aware of the importance of the chain, but in the first page of the keyword to do within the chain, but not to other internal pages do within the chain. The irrationality of such a practice is that:

1, not conducive to the optimization of long tail keywords. Fu only in the long Tail keyword optimization has put forward the "around the word" principle, one of which is refers to the other inside the page appears a long tail keyword, to the long tail keyword to do on the link.

2, appears not enough natural. Link building, the soul is fastidious about a reasonable nature. All of your articles, are only to make a link to the homepage, do not link to the page, it seems too deliberate, unnatural.

Third, when the link to the homepage, with a single anchor text

This practice shows that the webmaster aware of the importance of the chain, but also hope that through the chain to improve the ranking of its core keywords. In order to focus on improving the ranking of a core keyword, the same anchor text is always used. Like the above error, this practice is also contrary to the principle of reasonable nature, it is too deliberate. The correct approach should be to maintain the frequency of an anchor text in a variety of anchor text. For example, stupid net earn net in do inside chain, sometimes use online to make money this anchor text, sometimes will make money with the net, sometimes use stupid net to earn NET, but the main still make money on the net this. In this way, the diversification is maintained, and the appropriate tilt is achieved.

The above view is my summary in practice, but also the "SEO 100,000 Why", "seo daily One stick" two master experience. This article by www.benbenwz.com Original, reprint please indicate the source.