What are the techniques for bidding to analyze competitor data?

The aim of SME bidding is to use http://www.aliyun.com/zixun/aggregation/7600.html "> Pay promotion to get more potential customers and brand shows, of course, the ultimate goal is to profit." Only by understanding the competitor, can obtain the better promotion effect. Generally do a bidding promotion, that analysis of competitors mainly from the following aspects to analyze.   1, analyze the key words of competitor.   Analysis competitors did what keywords, how many keywords, this can go to search search, if the search out to see the competitor's advertising that means the other side did the word, try to put the words you can think of a search. After analysis, you will know what other people have done and whether you have made these words yourself. Keyword is the basis of bidding, especially valuable keywords are very important, directly affect the transformation and transactions.   2, analysis of competitor's ranking   last step analysis of competitor's keyword, the next is to analyze the competitor's keyword rankings, see what they do the ranking of keywords is generally a position, left, right, left or left behind, then analysis of their ranking stability , often change, or basically remain unchanged, and then you can analyze the competitor's bidding is responsible for management. Again, they can estimate their daily budget consumption from their ranking position.   3, analysis competitor's creativity   analysis competitor's creativity, from your angle analysis, you think the competitor's creativity writes well, sucks does not attract you, they mainly highlights what, has what characteristic, which may draw lessons from. Creative good also directly affect users will not go to click, so to try to figure out the user's psychology, write to attract the user's creativity.   4, analysis of the competitor's website   site is very important, you can say that the user finally become a site accounted for more than 50% of the factors, after all, the bid is to bring users to the site is no matter, the customer can not call the consultation, can buy products, All rely on the site to bring users experience and site content features. In the view of Hongjiang, bidding sites and products is the key factor in opening up the gap between competitors. Can analyze the opening speed of competitor website, the website design enough atmosphere, look like big company or small company, content enough, product enough bright spot, product advantage, description, packing is in place, website has what function is advantageous for marketing, 11519.html "> website color and so on."   5, analyze competitor's product advantage and marketing strategy   What are the advantages of competitor's products on the website, including introduction, picture, description, price and so on, and then see what marketing strategies competitors use, such as discounts, promotions, activities, free trial, door-to-door, etc. What can be adopted isAdopted。   Small head bidding software service hotline: 025-68781274 on duty qq:1966359893 in person to guide, provide full technical support. Official address: www.ppctui.com