What can be done more effectively by Weibo promotion

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Since last year, the use of micro-blog website brand Promotion, is a lot of people use a promotion method. The original aim is to achieve the goal of branding by accumulating a number of fans and attracting fans to forward and comment on Weibo through a new network channel such as Weibo. However, after a period of practical operation, many people found that no matter from which aspect of their goal is far from the larger gap. Then, the use of micro-blog brand promotion is not necessary to do?

On the question to do, I believe that through more and more companies, began to use micro-blog brand promotion, and many have made great achievements of the reality, has made a resounding answer. So what exactly should be done, how can we promote micro-blogging well?

I. Existing problems

1, pay attention to the number of fans at the same time, should pay more attention to the quality of fans. A lot of people in the early stage of micro-blogging promotion, which the effectiveness of the evaluation are referred to the number of fans this indicator. This is understandable at the beginning, no fans, no popularity, must first through a certain number of fan accumulation, it is easier to be more people pay attention. In fact, in order to increase the number of fans as soon as possible, a lot of people through crazy add other people's attention, in order to achieve the purpose of others attention, even more, there are a number of micro-blog attention is far more than their own number of fans (perhaps, only to reach 2000 on the line, it will think of their own attention to add more). The existence of this situation, will make the credibility of micro-bo decline, brand promotion will not be discussed, this must arouse attention.

Inner Mongolia Talent Network and Guancheng talent network Weibo attention to the number of people far more than the number of fans. Gulangyu Talent Network Weibo fan number is far more than the number of attention, and the previous two just formed a sharp contrast.

2, published content, good and evil. Some of the tweets that are published are either publishing content unrelated to the site, such as:

Some of the basic things are forwarding microblogging, such as:

The above two common phenomena, the same will cause the decline of micro-bo credibility. Even with fans, the role of brand building is limited.

3, on the Micro-blog certification. At present, the understanding of micro-blogging more difficult to increase, but there are loopholes can be drilled, to find someone to take the certification is a shortcut. As for the specific how to do, we do not have to go into detail. The ability to obtain certification is a very important indicator of the credibility of Weibo. If you intend to achieve the desired results in micro-blogging promotion, it is necessary to achieve micro-blog certification through various channels.

Ii. Solutions

1, the content of the release, should be the content of the site, for the recruitment category, publishing such as workplace news, recruitment information and other information, there is a job guidance category, such as:

2, the number of forwarding micro-Bo to make control. Most of the tweets are forwarded to the situation, the effect must be limited, only more original and false original, will have a greater appeal to fans.

3, strictly control the number of people concerned and the number of fans between the difference, to give their own leeway.

4. Apply for certification.

5, the occasional holding some activities, in order to strengthen the interaction with the vast number of fans.

Through the micro-blog brand promotion, we must strengthen the public credibility of micro-blog construction. As far as Weibo is concerned, it should be done more carefully and more seriously. Only in this way, can maximize the use of micro-bo promotion, only in this way will be able to make a micro-blog brand, to achieve accurate micro-BO marketing goals. At the same time, hope that with more friends on the website to promote and optimize the discussion. This article original Taizhou talent network http://tz.qianjiangrc.com/. Welcome to reprint, please keep the source.