What content communities can expand your brand

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"Content for the King" This wonderful statement of overuse, make a lot of webmaster near to the point of madness, including the author in, because this is indeed a long-term protracted war, the industry called "Red Army Two Generations", the road is difficult ah. But the unique content besides has the obvious SEO benefit, but also helps the customer to remember your brand, which social channel will promote the content to gain the impetus which expands the brand?

Content community to develop the main types of brands

1, Video Channels

Video content is like a new slice of bread, in today's social marketing channels becoming more and more important, allowing brands to mix search text content, and then say the video content does not refer to the basic question and answer video content, I suggest you create a non promotional video content to aesthetic creative "shorthand" video of the key community. For example: Vimeo,youtube.

2. Data visualization

Although the greatness of graphics is a story to tell, this is the key, in fact, for your information chart you have something to say, you can speak your own opinion, rather than make the information icon into waste. I will focus on data visualization if you have market/customer data at your disposal, turn it into a bad place, whether it's static, inspiring or interacting, you should put all the research to good use and display in front of the love data audience.

3, image

Big shot high-resolution image rage I have to say that I love image content, I am an image fan, I have seen the transition of e-commerce sites and blogs, from conventional thumbnails, huge pictures occupy some of the results of the site, if you want people to talk about, link and share your pictures, the author suggests investing in some photography.

The main principles of developing brand in content community

1. Find a specific audience outside your site for your content

By actively promoting your brand exposure by looking for a different audience for a particular type of content, you must consider new opportunities and how you penetrate different markets in order to gain new customers, and it is critical to create specific materials for content.

2, create content to provide value

One file you identify a new World Bank, you have to create something of value, and if your material offers a small value, your content will be difficult for the new community to attract attention. Prov tip: Produce some content that people are very concerned about.

3. Have fun

Not everything should be sold for the purpose of ensuring that your content expectations and feelings are in line with the user's viewing habits. If your content is eye-catching, you probably won't get any progress, although you may get some impulses, but there's too much internal pressure, so don't talk about platform promotion when using the content community.

4, do not stay in your brand laurel

Don't rely on Twitter and Facebook accounts to do all of your work, and if you want to keep your audience and your brand away from what you usually do, your brand will become stronger.

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