What data analysis should be done about bidding promotion

Medical industry is recognized as a violent industry, so the competition is also relatively large, in doing network marketing process of course, Baidu bid This burning money things, usually we call it bidding marketing, bidding marketing will involve the fine statistics of the data, the following small head intelligent bidding software small series to detailed analysis. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In the process of bidding marketing, we divided it into several stages: 1, page display stage, 2, traffic processing stage, 3, dialogue processing stage, 4, appointment to the diagnosis stage; below we analyze the data statistics and management process of these 4 stages in turn.   One, the display stage of statistical data management bidding ranking first of all to do is the keyword selection, and then according to the choice of keywords for the group unit to add to the auction account background, to facilitate management. This stage is used: Baidu auction backstage show the statistics, according to this statistic we can adjust their ideas to attract more clicks. It also helps you to initially filter out words that show no clicks.   II, Flow processing phase through the first step to get the largest display and click, get to the initial flow, this time we need to analyze the flow of these flows, so as to filter out the conversion of a part of the flow, to save on bidding expenses. Access to this part of the data need to install statistical tools on their own website, recommend Baidu statistical tools, more functions, but also specifically for Baidu bidding some statistical functions, very practical, through this part of the data statistics can be analyzed by all the keywords in the words have been transformed.   According to the tracking analysis of Baidu statistics, you can determine which pages have a transformation, which marketing page conversion rate is low, this step can only determine the low conversion rate of the page, but the impact of the conversion rate in addition to the page there are key words, so this step analysis can not immediately make adjustments, In combination with the business through the analysis of key words.   Through the business through the report we can accurately find which keywords produced an effective dialogue, which keywords are online reservations, so through and the above page conversion tracking to compare, you can initially find some low quality landing page or text, to carry out targeted improvement. At the same time, according to the above data, a measure of their own budget can appropriately filter those high flow low conversion keywords to improve the account ROI (return on investment).   This step requires repeated testing to choose the best keyword and put the price, because the impact of your flow of the conversion of some man-made factors, such as opponents, peer clicks, wrong clicks, and so on, this step of data processing also need to combine the page statistics bounce rate and exit rate analysis. The most complex stage of work is here.   Three, the dialogue processing stage two steps to get the valid dialogue data, at this time we need to analyzeData to improve the transition between effective dialogue and successful appointment.   Obviously, getting an effective conversation doesn't necessarily mean you have a client, and there is also a loss of potential customers during a conversation consultation, when we first distinguish between invalid users in an effective conversation, which usually refers to conversations that are generated by other boring people and customer service, such as competitors and peers, Through the training of customer service, we improve their ability to identify invalid customers, and make effective IP shielding and other measures.   for the loss of effective users in effective dialogue we need to record statistical keywords, marketing pages and other data to make reasonable improvements, while the customer service for further training in marketing.   IV, the appointment to the consultation stage is not all right after the appointment of customers, but also need to carry out further tracking analysis, we need to check whether the appointment of users to the hospital, to the hospital users are by which keywords, which pages produced, recorded for further statistical analysis For those who do not have access to the diagnosis timely telephone return visit, ask the reasons to improve our services.   to the hospital to check the users we also need to conduct regular telephone reminders, so as to ensure the maximum customer benefit.   The last small brain smart bidding software small series to say, bidding optimization is actually a data analysis and user experience combined process, need to face a large number of data, but also need to have a certain degree of marketing knowledge, through continuous practice to improve their own.   Small head bidding software service hotline: 025-68781274 on duty qq:1966359893 in person to guide, provide full technical support. 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