What does a novice do to bid promotion

Many enterprises to do SEO optimization keywords, need to optimize a long time to achieve the desired results, but sometimes go up the effect or bad, put a lot of manpower and material resources, to achieve the effect is completely negative. Because even if you do SEO optimization, you in the strong also exceed Baidu bid promotion of the first few advertising, you still in the back, and now open Baidu bid promotion account threshold is very low. This may be a lot of sites in different reasons and the purpose of the choice of Baidu bid promotion, but Baidu bid to promote the same need to understand some things, bidding and natural SEO optimization is not the same place. Before the small head of intelligent bidding software small set up the Baidu bid SEM professional group, many novice partners have asked, I have just done, how to do their own account to do it, today's small brain intelligent bidding software small set on and everyone to share want to do Baidu bid promotion must understand several content, Hope to do Baidu bid to promote the partners to help.


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Baidu bid promotion is in fact a keyword bidding, so choose keyword is particularly important, if you choose a simply do not have the flow efficiency of the keyword to do Baidu bid promotion will not harvest, the current keyword has three types of matching mode: A wide range of matching, phrase matching, accurate matching; And phrase matching is now divided into three kinds: the core contains, synonymous inclusion, accurate inclusion. These matching patterns if you are not too careful, will waste a lot of money, so you add keywords to the account, you should pay special attention to what kind of matching mode to use the keyword.


 


Novice to do Baidu bidding to promote the need to understand what


 


then is the creation of creative, creative seemingly how advanced there is no skill, is mainly the description of keywords, creativity has a quality title, Description 1 and description 2. If your keyword can guarantee to appear 3 times (appear 3 times is usually said the creative float red, the most basic idea), and fluent words, the quality of the keyword should still be good. Creative specific how to write a good, I have written before this article, can be turned out to see. Small head Intelligent Bidding software small series recommendation: Baidu bid promotion account maintenance and creation skills


 


The third content is to notice the choice of time period, choose what time period to put ads, this is related to your potential customers, and the rest of the time is your competitors (peers), you can see the peer is to promote from several points, there is to consider what time period is peak time, this is also an important indicator, The promotion of the general public time is to work time, some days to search and buy relatively more people so to combine the appropriate choice, improve the conversion rate to reduce the cost of bidding, but this also depends on products, not absolute!


 


The fourth content is the choice of the region, the current Baidu bidding geographical selection, can be accurate to the city level, do local characteristics of products, must do this filtration. For example, to do the local Baidu bid promotion, so there is no need to put the advertising in the national scope.


 


the last content is price control, this is particularly critical, many do Baidu bidding companies because it does not pay attention to this cause many competition companies deliberately click on its website to make it a huge price, because this loophole although Baidu bid promotion has changed the fee standard but the bid still has the skill, Use creative quality and bid to match the method, as far as possible to shout less fare. Keyword price adjustment can be said to do Baidu bid promotion of the core, of course, the site's packaging and site construction is also very important, about how the site guide customers into orders, here will not say more.


 


small head Baidu bid price adjustment software www.ppctui.com Only you set a good bid range and goal ranking, you can set up the automatic analysis according to your settings, matching the best ranking position and optimal bid scheme, fully automated adjustment, so that you save money saving time worry.


 


Small head intelligent promotion software


 


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