What does the Web page quality white paper bring us?

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Baidu's latest Baidu search engine page quality white paper has been released, I believe many friends have seen, for just beginners must also understand not much! For those who have been engaged in SEO for several years must have finished reading a few points to do their own things.

So what is the purpose of Baidu publishing such a white paper?

August 2012, 360 high-profile online search engine and quickly charged 10% of the market share, set off the continuation of the search engine big melee. According to 360 official public data, its search request quantity daily average 1 billion times, the Web page search quantity requests the daily average amount of 300 million times, the search request quantity means the search by clicking the Search button, the related search, the result paging and so on searches, the search quantity request is the result carries on clicks the behavior. Baidu published data last March for more than 5 billion daily searches.

If Baidu search volume today to maintain at this level, means that both sides of the search volume of about 5:1, although Baidu in mobile search has formed an absolute monopoly and leading position, but still have to be vigilant, not rest assured. So Baidu is now to retain more users, to provide users with the search value of the need to retain the previous users.

So this white paper has 3 points to note:

A, website quality

Although Baidu did not directly say what type is not suitable for browsing experience, but I personally feel nothing more than the site low quality content and advertising experience poor. Website Low quality content presumably everybody knows, including content typesetting, content expression is not perfect, content and subject does not conform to, content exists violate. As for Baidu said that the advertising experience is poor, is the site itself too much of the page ads which affect the most is the window, ads exist content, advertising language sensitive.

B, Site restrictions

In the white paper, Baidu hope that the Web page do not set too many reading barriers, as far as possible to enable users to directly access the Web page information or resources, do not use the registration, login, install Plug-ins, and so restrictions, which is now a lot of Web site restrictive access, such as the need to register login will enter, reached a certain Pay to Buy to download and other related website pages. So Baidu is hoping that these sites can give users good access to improve the accessibility of the site itself. So what about the site? That's the choice between the user experience and the ranking.

C, a certain original

Original site is also so, for Baidu a site as long as a certain original is satisfied, for the content of the site, the user will see only read this article can not solve the demand, really care is not the site of their own things I am afraid not many people.

So for now do SEO we should focus on

1, can provide users with the value of the need to solve the content

2, website layout is not reasonable

3, pay attention to the site ads reasonable

4, high quality outside the chain support

........

Today's SEO for those who only want to quickly improve the ranking of the people is a big blow, so a part of the Give up! Adhere to is those who seriously do stand seoer, which is really good for us, we do not suspect search engine how to treat us to do SEO, Always we in the search engine and the user, the search engine left seriously do station Seoer will lose a lot of users.

Before: Search engine relatively closed, the webmaster need to continue to explore, so that the search engine on the Web page Judgment Standards, guide the site content construction. The introduction of the white paper, the purpose is to open Baidu in the quality of the Web site to determine standards, to provide reference to the webmaster, hoping to have more, more high-quality content to produce, to meet the needs of search engine users, at the same time to bring traffic to the webmaster, achieve a total win. This also see the Baidu also began to walk into Seoer.

OK today to write here, I hope you do a good job of the station, through this white Paper page shows Baidu search engine and the vast number of sites to build green search ecological Circle of determination, hope that the majority of the webmaster with us to achieve this long-term and beautiful goal.

The original source from Nanchang Seo hao Chen Blog: http://www.haochen072.com/post/91.html