What elements should be paid attention to in the process of brand integration and promotion of talent network

Absrtact: is a website friends all know the importance of brand for the development of the site (of course, not including the violation of the site), we also know the benefits of brand, to the site to bring a considerable amount of vertical flow and the variability of the development model. But when I ask everyone what is

is a website friends know the importance of brand for the development of the site (of course, not including the violation of the station), we also know the benefits of branding, to the site to bring a considerable amount of vertical flow and the variability of the development model. But when I ask everyone what is the brand and what models the brand should have, there are few friends around to know. Of course, purely theoretical things do not necessarily bring substantial things to the site, but like a grid of the words of the blog, all without theoretical basis of the attempt is just experience. So do the brand from a system point of view, compared to the stuffy head of the actual combat is still very necessary.

So in the talent network This independent level of thinking, brand integration and promote the establishment of the process should pay attention to what elements?

1 brand is a general name of a service system, and not just a synonym for a product, also said that when your XX talent network is well-known, others remember is your site's overall services, such as entrepreneurial platform, such as job recruitment, is a whole concept, this need to remember.

2 propaganda is not the same as advertising, advertising is a single medium of communication, and brand promotion is a combination of a variety of elements.

3 The goal of brand building can be a broader user base, but also can be a more diversified development model, which can, but there is a final and most basic goal can not forget, that is to rely on the brand to create a market share of the "bargaining power", And in this process, we should pay great attention to the unity of the management elements of talent station and the nature of media.

In fact, the entire recruitment network in the brand model, personal feeling zhaopin do better, the use of human resources in their own web site nature complement each other. Intelligence in the network of job seekers on the Internet behavior analysis, job seeking intention analysis and other professional analysis on the basis of their own advantages, and the nationwide strong network media to join hands, has signed the exclusive human resources advertising, in the continuous consolidation, establish their own brand at the same time, For more enterprises and job seekers to provide a broader information diffusion platform and the Internet. And this series of processes are always in the implementation of job search, talent and the future of the word, this and good work, Zhaopin propaganda slogan is very appropriate. Of course, this is only one of the successful cases, we can learn from the success of the elements, but not suitable for all imitation. Because the situation of different websites is not the same. So from such a successful case, we, or we come to the job network should be dug out what important information?

1 in the publicity level, we should be based on their own site of the audience to conduct user-level analysis, to understand the likes and often come to our site friends, the reason for their constant visit and these people behind the ideal for the work of the requirements, know these, can for further development of the site lay a good foundation

2 Webmaster is a businessman, and the user group is the market, to understand the important basis of the market, then we have to figure out what to do to better the commercialization of the brand-building system. Because brand-oriented is the protection of commercialization, we should be based on the different stages of the market environment to develop a brand development strategy, rather than a set of strategies used to old, this is not persistence, is dead brain.

3 Understand the survival status of competitors, we do not need to be like the Chinese ping pong ball to achieve the wolf plan, but we should always pay attention to the development of opponents, brand in addition to the direction and generality should also be targeted, this kind of commercial behavior similar to speculation will make the site brand strategy to upgrade a level of

4 control the use of the resources of the Recruitment network website, and according to their own resources to make reasonable use, because the brand, or do not have to do the recruitment of their own resources all exposed, which is a hidden danger for the future, but also for the opponents of learning and plagiarism opportunities, so the integration of resources after the creation, Is the talent network should take a path.