What is the advantage of competitive bidding to analyze competitors?

Small head bidding software small-scale analysis of small and medium-sized enterprises to do bidding purposes: with http://www.aliyun.com/zixun/aggregation/7600.html "> Pay promotion to get more potential customers and brand display, of course, the ultimate goal is to profit."


 


Small and medium-sized enterprises to do bidding market: assuming that an industry's network market potential customer number of 100,000, assuming that 10 competitors to do the bidding, if the average down basically each enterprise on 10,000 potential customers. But the data is certainly not evenly distributed, certain companies will get more, some may not get much. In addition to the brand, product and the strength of the company's factors and bidding skills, etc. also have a very big relationship. The network market is certain, if the bidding operation is better, then you obtain the number of potential customers, the profit will be greater.


 


Small and medium-sized enterprises to do the value of bidding: If you vote 10,000 yuan advertising, one months or a year you have to reverse the cost of 10,000, that means you do not lose money, that is indirectly said to be a waste of time and energy is tantamount to helping Baidu to work, if it is lost that is not to mention So bid to do as far as possible to do a good job, to be profitable, to be valuable. To do well, it is absolutely necessary to analyze competitors.


 


Analyze the purpose and importance of competitors


 


Analysis Competitors can know how other people do, why others do so, others do this effect good? The aim is to gain the advantage of others to make up for their shortcomings or to innovate on their own, in order to improve their effectiveness. Their own problems, inadvertently is not easy to find themselves, through the analysis of competitors can reflect their own problems, so as to improve the problem.


 

What
analyze competitors?


 


generally do a bidding promotion, that analysis of competitors mainly from the following aspects to analyze.


 


1, analyze competitor's key words


 


Analysis competitor did what keyword, how many keywords, this oneself can go search search, if search out can see competitor's advertisement that say the other party did this word, as far as possible you can think of the word search again. After analysis, you will know what other people have done and whether you have made these words yourself. Keyword is the basis of bidding, especially valuable keywords are very important, directly affect the transformation and transactions.


 


2, analysis of competitors ranking


 


's previous analysis of the competitor's keywords, the next is to analyze the competitor's keyword rankings, see what they do the ranking of keywords is generally a what position, left, right, left front or left behind, and then analyze their ranking stability, often change, or basically remain unchanged, Then we can analyze whether the competitor's bidding is in charge of the management. Again, they can estimate their daily budget consumption from their ranking position.


 


3, analyze competitor's originality


 


analysis Competitor's creativity, from your angle analysis, you think the competitor's creativity writes well, sucks does not attract you, they mainly highlights what, has what characteristic, which may draw lessons from. Creative good also directly affect users will not go to click, so to try to figure out the user's psychology, write to attract the user's creativity.


 


4, analyze competitor's website


 


Web site is critical, you can say that the user finally become a site accounted for more than 50% of the factors, after all, the bidding is to bring users to the site is no matter, customers can not call to consult, can buy products, all rely on the site to bring users experience and site content characteristics. Small head bidding software believes that bidding sites and products is the most critical factor to open up the gap between competitors. Can analyze the opening speed of competitor website, website design enough atmosphere, look like big company or small company, content enough, product enough bright spots, product advantages, description, packaging is in place, the site has what functions conducive to marketing, website color and so on. If the entire industry site is very ordinary general, who can do a more powerful site out, the chance to get potential customers will increase, because now customers are very smart, around, customers look at a few, if suddenly see a website and products are very powerful and persuasive, that the affirmation of the customer's intention will be biased on this, Thus prompting customer consultation and the subsequent deal. This is also a place to differentiate with competitors. So do the bidding friends quickly check their website experience.


 


5, analyze competitor's product superiority and marketing strategy


 


on the site to see what the competitor's products have advantages, including introduction, pictures, description, price, and so on, and then see what the competitors used marketing strategies, such as discounts, promotions, activities, free trial, door-to-door, etc. similar, can be adopted on the adoption.


 


Small head bidding software to provide trial writing.


 


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