What is the difference between optimization, promotion and bidding?

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Yesterday morning, a consulting sister and I QQ, asked me, "optimization, promotion and bidding the difference in where", yesterday to her simple to do the next explanation, finally she did not understand the more dizzy. Today I will put the answer into an article, by the way the summary.

First of all, how did these three jobs bring about the deal?

Bidding: First step to have a Web site, the second step through the price adjustment (quality) to go up the rankings, the third user search keyword Discovery site and enter the fourth step users to browse the site, the fifth step to consult

Optimization: First step to have a Web site, the second step to do this site rankings, the third user search keyword Discovery site and enter the fourth step users to browse the site, the fifth step to consult

Promotion: For example, Questions and answers (Baidu know, search questions and answers), classification (Qd8, old guest Class) and now popular micro-letter, these are not directly to the flow of advice, but in the use of force to do influence.

What is borrowing power, the promotion of information published in the weight and credibility of the platform on the high level, high weight can make the information in search engines to get a better ranking, the credibility of high can make the information users better acceptance; That's the influence that users can see your message everywhere, that's influence. Of course, a page to show the content is too single, now the platform can not take business, so the direct production of consultation, the effect is not too good, in most cases, is through the promotion of traffic to the bidding and optimization, the role of drainage is also quite the world's largest.

From the display above, it can be seen that the promotion is only in the role of supporting and promoting. (Remind, do not underestimate this support and promotion, otherwise you will die miserably)

Bidding and optimization, is now able to directly produce the marketing means of consultation. Because the website and the single page ratio, the information is richer, may interact with the user in the website, like the business pass.

The bottom analysis, bidding and optimization of the same differences.

With：

1, using the same platform, are search engines

2, display information platform, are independent website

3, the drainage method is the same, is to put their own site in front of the search page

4, the user enters the website, generally is first browses the website, then consults

Different：

1, are on the search engine to do the ranking, but do not the same means, by bidding to do rankings, than who is the bid out, with a penny for money (although the quality also affects the ranking, but the money); With the optimization to do rankings, than who is more able to get search engine like (search engine has been advocating user experience, but in reality, Search engine algorithm is not as accurate as expected)

2, the use of bidding rankings, pay more attention to the transaction, because the price is money, the cost is greater, with optimization to do rankings, the General People evaluation optimization of the good or not, the most intuitive or ranking, because many people know SEO and network marketing meaning, but they did not understand.

3, bidding is controllable, because the highest bidder, ranking less than where to go; optimization is not controllable, for example, 100 sites in doing the same keyword, home page on 10 ranked, no one is sure they can row up.

Well, that's about it, the relationship and the difference between the three, I only said the tip of the iceberg, the network marketing scope is too big, each marketing or promotion methods, have more or less intersection, for example, when the promotion, to release the information added a link to the site, the topic is back to optimization.

The method is dead, but the train of thought is alive, how to integrate several kinds of marketing or promotion way together, make them complement each other, this is the essence of marketing.

This article by Akai Original, reprint please indicate the source (http://www.akaiseo.com/467.html)