What is the effect of keyword quality on the ranking of bid promotion

For http://www.aliyun.com/zixun/aggregation/17174.html "> Baidu bidding rankings, probably in most people's opinion is very simple, is not the higher the bid, the higher the ranking, in fact not so, although the higher the bid, Rankings will go up, but the key to ranking is not just bids, but the quality of the keywords is also an important factor.

Because Baidu bidding ranking basic rules are keyword quality and bid (Quality x Bid) jointly determined (quality of X Bid) the higher, then ranked the more before.

However, optimizing quality and optimizing bids are each of the benefits.

The benefits of optimizing quality:

1, can be bid unchanged in the case of promotion rankings;

2, can be ranked unchanged in the case of lower click Prices, to help customers save money

The benefits of optimizing bids:

1, higher bid, the ranking will exceed the quality than their own higher than other customers, and click to promote the information price reference to the next bid, with their own bid has nothing to do

2, can see the adjustment of ranking effect faster

Quality optimization Considerations

The optimization of quality is usually involved in creative adjustment, in order to avoid the changes in the creative result of other 2-3 star word quality fluctuations in the 1-Star, 2-Star, 3-star word coexistence of units, all the optimization of the quality of the operation should be followed by 2 optimization prerequisites:

The optimization of the 1-star Word:

Must follow the "Transfer 1 star Word to the new unit, or in the original unit for 1 star keyword new ideas" optimization premise.

Optimization of 2 and 3 star words:

You must follow the "new ideas in the original unit, or transfer to the new unit after the original idea, and then add creative in the unit" the premise of optimization.

Four aspects of optimizing quality

1, the key words fluttering red

2. Creative Fluency

3, relevance

4. Creative Attraction

Do Baidu bidding must pay attention to the quality of continuous optimization upgrade

Quality factors in the "Account History" is very important, the account of other keywords in the historical promotion of the performance will directly affect the quality of the keyword.

Therefore, the quality optimization is a long-term process, to maintain continuous concern and optimize the quality of improvement, can be in the same situation, better display position, better ranking, support lower promotional costs, thereby reducing costs and improve ROI!

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