What is the prospect of e-commerce extension Service

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Baidu into E-commerce, first to Baidu cut into the consumer-to-consumer market, and will be free mode to kill into the business-to-business market. The author believes that Baidu is not looking for E-commerce itself, but for the vast number of E-commerce users of the network to promote the market. More directly, to guide users to use Baidu's search engine marketing services (such as bidding rankings) is the purpose of Baidu. From this point of view, Baidu into E-commerce, is not only a kind of active attack, but also a positive defense.

We look back to the 2007, based on the demand for network promotion services, Alibaba set up Ali mother. From the big point of view, Ali mother is an advertising alliance for all "advertising" this commodity buyers and sellers services. But compared with the General advertising Alliance, Ali mother more focused on "for Taobao service", her birth, to a large extent, as a complementary measure to achieve Taobao profitability.

Whether it is Alibaba, or Baidu, are focused on the promotion of business services above. and based on the promotion of E-commerce services, is also the majority of E-commerce people put forward to achieve e-commerce profitability of one of the mainstream ideas.

But how much potential can the network promotion service of the merchant have to excavate?

In this respect, the author holds the attitude.

The advertisement that the merchant buys, in the end is advertises for own shop, or is in advertisement for this platform?

After the customer clicks on the advertisement to enter the shop, discovers on the platform also has many more attractive merchant, will also stay in this shop to spend?

How do you make sure that customers are not easily lost when they buy ads and attract customers to their stores?

How big is the deal rate after businesses attract customers to their stores through advertising?

Is it reasonable to pay by click for advertising?

If it is not reasonable, then pay by volume of advertising?

Does the shop have a brand?

What is the real brand impact of the non-independent brands on this platform?

Promotion of shop brand price, whether it is worth our promotion?

Based on the above questions, the following two points are given:

1. The external promotion of E-commerce platform is the platform of their own business, businesses do not have the obligation to spend money to advertise the platform.

2. Businesses are more focused on the platform based on the internal promotion, because only the internal promotion can bring real economic benefits for businesses.

Depth of view 1: platform is always platform, on the platform of the loss of business sense of destination, will bring merchants to the external network to promote the cautious attitude.

Depth of view 2: The larger demand for business is based on E-commerce platform of internal extension services, rather than external promotion.

So, whether Ali mom-style advertising alliance, or Baidu-style search engine marketing, this external promotion will be very difficult to get users welcome. And such as Alibaba's bidding rankings and gold booth forms of internal promotion products is the most want to promote the business services. However, for e-commerce promotion services, the demand for large businesses more intense, but also the majority of small and medium-sized businesses, especially the most fear and the most resolute boycott of things.

In the promotion, small and medium-sized businesses can not compete with large businesses, and the reality of the problem is that E-commerce platform is more small and medium-sized businesses. If the big business and small and medium-sized business between the conflict can not be resolved, the business of internal promotion needs are difficult to pass a suitable product to meet. And the demand of business promotion cannot be satisfied, that E-commerce promotion service has no future.

Original link: http://www.keeptry.com/blog/398