What issues should be paid attention to when using mail for marketing promotion

Source: Internet
Author: User
Keywords Marketing Promotion

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After the website construction completes, carries on the marketing promotion, is the website operator essential one work. In many marketing methods, mail marketing is one of the oldest. In the era of the past, mail marketing has made brilliant achievements, until in the era of modern internet marketing, mail marketing still plays an important role.

Since when it comes to doing email marketing, the first thing to consider, of course, is how to get the mailbox resources, and then send what kind of mail content will not enter the customer's junk mailbox, and finally choose what kind of outbox can spend the best time to send a lot of mail. Below the software Direct Marketing Network Battalion expert gives everybody to do a simple introduction.

One: How to choose a practical email address

If your email is sent to a mailbox that has no effect or is treated as spam, everything you do will be useless. And if you send a useful mailbox, it will give you the promotion of a very good driving role.

In this case, the first thing to learn is how to collect the email address:

1: Pay attention to their own website registered user's email address, this is absolutely indispensable quality resources;

2: Often to some types of library sites, to collect the e-mail address provided by users, such as Baidu Library inside a lot of users to provide the mailbox information;

3: To similar sites to use some software to collect e-mail addresses, such as some of the registered members of the website must be authenticated through the mailbox, this kind of mailbox is very real;

4: Can add some related industry group, here also can collect the Netizen mailbox.

Two: How to send mail will not be considered spam

1: According to the frequency of each mailbox sent, each send a mailbox can send up to 50 messages per day, and more will appear to be considered spam messages.

3: The title and content of the message to avoid the use of a large number of advertising vocabulary, because each web mail has a set of advertising keyword system, if your e-mail contains a word of advertising, that even if sent out, will also enter the other people's advertising spam box.

2: Send a mailbox recommend the choice of QQ mailbox and Sina mailbox, the two post office in a large number of send the same message is not easy to be blocked, but also have to control the amount of the same mailbox every day to do more than 50, many easy to be sealed.

4: Frequent exchange of IP when sending mail is a very important thing, because the mail operators will monitor, your IP sent a large number of emails, was found in the junk mailbox.

Three: Choose what mailbox server to send mail

Now provides free mailbox service website Many, like Sina, NetEase, Tencent all have this kind of service. This can be based on personal feelings to choose their own mailbox.

The above is a number of mail marketing methods and considerations, as well as some small skills, of course, no matter what kind of marketing promotion, the most important thing is to adhere to, only the spirit of perseverance, to promote the site well.

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