What kind of customer is best suited for network optimization?

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Website optimization as a special way of marketing, not any product to use it can be successful, it has certain limitations, therefore, in the implementation of Web site optimization should understand the characteristics of the network users must determine the site optimization applicable products. To determine the optimal application of the Web site products, we must first study the overall characteristics of network users.

The overall characteristics of network users

According to the survey, the current network users generally have the following general characteristics: Young, personality, willing to try. These characteristics of network users make them pay more attention to themselves. Their specific requirements are more and more unique, more and more changeable, and must not be treated as they used to be. Not only can they make choices, but they are also eager to make choices, they are not afraid to challenge the business, have their own independent ideas, they are very proud of their own judgment.

Pure mind, good at rational analysis is another prominent feature of network users. They are the kind of people who will not easily be swayed by the trend of public opinion, and have a considerable resistance to the barrage of official advertising bombing, and to make a decision on the database data. Therefore, the organization and collation of information, become the top priority of website optimization.

The changes in the values of Internet users have made them adopt different attitudes and expectations. such as environmental activism has a huge impact on the public and will continue to be a mainstream value in the 21st century. Internet users also have new changes to the brand, they are no longer easily fooled by the brand of goods, they want to have both quality and price appropriate things. At the same time, they would like to see and support the emergence of new brands.

Which products are suitable for network optimization

In general, a product that is marketed on the Internet can be any product or any service item. However, just as different products are suitable for different sales channels, website optimization also has its application scope. Whether the product can use website optimization depends on the nature of the product, the content of science and technology, the target market and the way of trading. Generally speaking, currently suitable for website optimization products mainly have the following kinds:

1. Computer hardware and software products. Computer hardware and software products in the online sales have been very active. The main reasons are two: first, most of the network users of this kind of product information is most enthusiastic, and product upgrades, the replacement makes this market has never decline the growth point, second, computer software transmission through the network is very convenient. may use the trial or the free gift and so on causes the consumer interest, after using the Software on-line Trial Edition, may decide whether buys the entire software.

2. Products with high knowledge content. Generally speaking, products with high knowledge content are easy to be sold online. For example, psychological counseling, consultants, such as advisory type especially.

3. Innovative and unique new products. The use of extensive network communication, convenience, so that innovative new products can be more proactive to more people to show. Fully meet those who have unique taste, special needs of customers.

4. Products with collection value.

5. Intangible products such as services. Such products include: Hotel reservations, flower reservations, performance tickets to order, travel route selection, savings business, electronic ticket booking and various advisory services and so on. With the help of the network, this kind of service appears more convenient, quick and effective, and more humane.

6. General daily consumer goods. Some of the products used in daily food and drink.

In fact, most products can be marketed online. For example, you can use the network to expand brand awareness, increase brand awareness, build brand loyalty and so on. In a narrow sense, the site optimization of the product has its scope, but if the site optimization as a part of the entire marketing system, then, because it can be the whole marketing system to promote the good transport, so in most products and service areas can play a huge function. Reprint please keep the address http://www.pillarseo.cn Shanghai website optimization.