What kind of enterprise website can make profit

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With the continuous progress of the Internet, enterprises began to put their own products on the network, set up their own web site. Although these websites stand in the appreciation angle to see really very good, but in addition to the old customers no new customers to see.

It is understood that Chinese enterprises have tens of thousands of websites, real live stations are not many. I said the live station is someone to manage, some optimization, someone to promote. Instead of spending a lot of money to keep the self appreciation. How do you make your site come alive? How do you get your potential customers to visit your site? This requires site construction to do a good job in the site planning, the late Good site optimization and promotion.

Website planning

Do you intend to make the site as a certain site is just a color picture change it? The affirmative answer means you have to do is a device, if it is a negative answer, then hurry up and make your company's website to be a feature of your company, so that it can bring you profits.

Website promotion

We should have a good plan before website promotion and website construction. This planning is not just a few columns, he should focus on how to make your site, with the conditions of network promotion, and then let this site can bring you profits.

What should an enterprise website need? Next, please note the following three points:

First, the website structure

Good website structure is the foundation of all the project of the website, it includes the page column setting, function setting, page layout, backstage management and so on. Do you often put the company profile and the head of the boss on the home page? Yes, this is good for corporate image publicity? But what will the benefits be? Benefits, very products have a direct link. What I advocate is to focus on your product. The structure of the website must create conditions for the final sale of this product. Web site structure (even including links, layout and other details) in many ways affect the final sales of products.

Second, the website function

If you don't have a professional technician, I think this one might let the Internet company do it for you. But the network company to do for you, finally can only like other companies, can not achieve characteristics. Like the structure, functions also need to create conditions for product sales to promote sales. Do you think it is helpful to keep customers by registering as a member of the company's website? If your website influence is big, I do not deny this, but the General Enterprise website, the upfront traffic is often not very high, our goal is very simple, is the profit, the website complexity can make the user experience not good, Even if he is impatient to see your product, quit the site. What we have to do is to make the website functional and practical, easy to operate, the best products in one or two steps within will reach a deal.

Third, the page design effect

Many companies look at the attractiveness of the page is too heavy, in fact, we are planning the layout of the page, not only to pay attention to image design, more importantly, users can get something on this page he wants to know. To tell the truth, a simple flash image page can only give you the image of the proceeds, for product sales, is very indirect. Put on text, yes, put on useful text introduction and links. How did the user get here? A large part may be through search engines, but search engines do not recognize your pictures and flash, he only recognized the text, your page has no text, the search engine will not be able to search, your potential customers so lost. So pay attention to the text on your page.

The website itself is a useful tool to publicize the corporate image. If you don't promote, do it? and search engines are a great tool. In search engine marketing, you and your customers are active, search engine is also active. First of all, you have to let the content on your page to let the search engine know, and read it, so that your potential customers will be able to search through the search engine to your product, and click on your page. In the process, you just have to do what you need to do, stand on the user's side, simulate their search methods, and usually their search terms should be included in your page. All promotions must be targeted. Don't let your potential customers dislike you because of your promotion, in fact, many different people may be your potential customers, but not now. All you have to do is advertise and inform the right potential customers at the right time.

Catch your potential customers, please do not hide your product too deep, highlighting the link to your product list. Deal with your product picture, make them clear and good-looking and real, attach detailed product introduction, grasp your product description, will be able to retain potential customers.

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