What problems will you consider when doing SEO promotion plan?

SEO is a long-term optimization process, but also one of the indispensable factors in the operation of the website. Whether it is a bid ranking promotion or SEO promotion, the network Department should have sufficient website operation departments, in the formulation of SEO objectives to fully consider the overall operation of the site, the site's SEO direction, the site's URL, the site's server, site-oriented crowd, keyword heat, Competitor website Optimization status and the overall layout of the site as well as the user experience, the content of the site construction and many other factors, the following is each factor in the process of SEO goal-setting performance.

1, SEO Department Staffing factors

As an SEO supervisor, for the department personnel should be equipped with adequate configuration, the main personnel are equipped with: SEO Commissioner, is responsible for the site's SEO planning, website data analysis and keyword analysis and other daily professional SEO problem analysis; one person, mainly responsible for the overall site landscaping, With SEO personnel to complete the entire site landscaping work, and meet the relevance of the site needs, according to user behavior set click Line; edit 2~3 Person, responsible for the daily site of the original article creation, chain one, mainly responsible for external optimization. After the establishment of the entire department, you can plan for the SEO section.

2, whether it is the new site or the overall operation of the old site planning necessary (SEO planning factors)

A website to be fully prepared after the planning work, from the site's original content, the site's procedures, the characteristics of the site where, how to make their own site the most direct difference between someone else's site, this is the site in the early stage should be fully considered the problem factors. If some enterprises directly on the Internet to look for templates, or directly use other people's templates, although the competitors of the same content, the same products, but each enterprise has its own characteristics and style, then, in the planning stage should be fully considered these factors for the user's impact. If you don't make good upfront planning, your site will be flat after the line, because you don't know your users well enough to understand your industry and what your site will bring to users.

3, as a SEO supervisor, should start from the overall situation, from the long-term sustainability of the site to consider the issue.

As a SEO supervisor, for the site planning and long-term development planning is essential, but also to develop appropriate content strategies.

4, content and user experience degree is the key to a website success

And for the content of the site, but also to enhance the site user experience, the key to write an article, not the article more and more good, but the article content can help the user better. All content creation should be from the user's point of view, if I am SEO supervisor, I will be in the content of the site to the full effort, so that my site can provide more users with valuable content, so as to better promote my website.

5, the site's internal optimization

A simple and clear web site structure, a clear set of site code is also a SEO supervisor in the development of SEO goals should be considered in the process. The site's code should be as simple as possible, try not to appear too much in the code in the CSS file, JS files as far as possible not to write directly in the Web page code, to reduce the search engine crawl, reduce redundant code, layout site keywords, is the site optimization should be fully considered issues.

6, the site's long tail strategy and conversion rate factors

When setting up a website's SEO goal, should fully consider the site's long hair strategy. The so-called long tail strategy refers to the long-term development of the site planning, as well as the site's long tail keyword layout, do SEO should be considered in the long term, keyword determination, not the hotter the keyword the better, the industry hotter, the more search keyword competition is also the largest, but the conversion rate is not set high, Select the keyword should choose some long tail keyword as the site's optimization goal, long tail keyword can be very good to enhance the site overall product and content of relevance, the higher the phase of the user more help, the same higher relevance, its conversion rate will also be high. Industry hot Word can do, but do not as the focus, now there are a lot of webmaster are doing these industry hot words, the purpose is to let their own site data and IP increase, but they do not fully consider the site's conversion rate factors, there is no way to reduce the bounce rate. How to reduce the bounce rate and improve the conversion rate? Correlation is the main method of Ascension. and related strong keyword, that is, long tail keywords. Constantly according to the Enterprise's products to dig the corresponding long tail keyword, according to the overall service to plan the site's long tail words, through the long tail words to improve the optimization of SEO rules, so as to better show a site SEO level. Just like a website has over million IP, but there are nearly 80% of the jump rate, and a thousands of IP, but has a very high conversion rate of the site, relatively speaking, although has more than million IP sites have more users, but only the site's display rate increased, and for the benefit of the closed is not very good. Although some sites have very little IP, but have a very high conversion rate, so the conversion rate of this site, I believe that more enterprises are willing to get.

SEO goal to achieve success or not sometimes can not simply to rely on IP volume to speak, more should be from the conversion rate of speech, you have hundreds of thousands of of IP has not transformed, can not bring benefits to the enterprise, then your site is not a successful site.

7, for their own and competitors of the full analysis and comparison

The so-called "know what can be victorious", is to their own products and their strengths and weaknesses of the full analysis, and then compare the analysis of competitors to actual their own goals. For the development of SEO goals, it is necessary to analyze our competitors website seo how to do, analyze how they operate SEO, analysis of competitors strengths, weaknesses, to find out the opportunities and potential threats, according to the analysis to develop their own SEO strategy, so as to better do SEO goal planning.

8. Crisis Response and handling

For SEO, should be fully considered in the late May encounter some of the crisis, SEO supervisor is the need to have a sense of crisis, if the site is k how to do? What if the website is hacked? What if there is a negative message? So in the website SEO goal planning should fully consider these issues, do a good job of the site's security protection, pay attention to the site's Word-of-mouth propaganda, the service to do the first, so as to better deal with the crisis, if the SEO director in the development of the site's SEO goals, the full consideration of the site may be K, If the SEO supervisor has this kind of consciousness, then to the SEO plan can better play out. Because of the fear of K so everything must start from planning norms, only in this way to avoid the site by K.

9, SEO goal planning other considerations

The speed of the website

The speed of the site is also a user experience of a form, but also the user's first impression of the site, if your site is too slow to open, you may lose this user, the same as your site bounce rate will increase, so good server, as well as faster site speed, SEO is also the director in planning SEO goals should be considered issues.

Web site static processing

Website static processing is to better reduce the pressure of search engine, we all know that the pure static site is all the pages are independent of an HTML page, when we visit the time does not need to go through the processing of data directly can read to the file, access speed is conceivable, And it's also a very friendly way for search engines. Static processing of the site is relatively not static processing of the site is also more security, because static Web site is not the preferred target hacker attacks, because hackers do not know your background system, hackers from the front of the static page is difficult to attack. At the same time also has a certain degree of stability, such as the database or Web site program out of the problem, he will not interfere with the static processing of the page, will not because the program or data affect the opening of the page. Search engine spider program prefers such URLs, can also reduce the workload of the Spider program, although some people will think that the search engine is now fully capable to crawl and identify dynamic URLs, but here or suggest that you can make static as far as possible static web site.

10. External optimization factors

On the outside chain factor, we are more concerned about the release of relevant content, as well as more to create valuable content, so that more people to reprint my content, the use of content, to enhance the site's brand, the use of content to increase the site's recommendation probability, so that the external chain is the authenticity of the effective chain. For the manual release of the chain, the selection of the external chain platform is very important, need to select industry-related platforms, and to contribute, cooperation, use of content factors to enhance their reputation in the external chain platform, to increase high-quality content, the use of high-quality content to release the chain, and through more people reprint, to enhance the value of the site. I think, today's outside the chain, not only is the key to enhance the site, and is also the key to brand building, but also one of the means of product promotion. If in the industry forum, or the industry blog published more valuable content, then will certainly get more people's attention and reprint, in creating valuable content, add their own brand, increase their own links, then you will be able to get the real recommended outside the chain. Not to send out the chain, and to create a garbage link, to remember, for you to release the platform for the chain to consider, stand in the user's point of view to see the problem, then you get the probability of the chain will increase, while the soft text publicity, brand-building can be better reflected.

Other aspects such as the site's art design, the frequency of site keywords, the site's outside the chain of distribution frequency and the site's other marketing methods of cooperation.