What skills should be available for website editors of foreign trade stations

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author of the company is to do foreign trade, with a large number of foreign trade websites. With the introduction of Google Panda algorithm and Penguin algorithm, the current foreign trade industry is really "worse", the past to do imitation goods foreign trade companies are to win by volume. But Google's crackdown is growing, the future of imitation goods foreign Trade station optimization must change its strategy. A large number of replication stations will gradually die out, followed by a small number of boutique stations. Do foreign trade friends know foreign trade station The biggest problem is the duplication of content, the original content is few. In this case, the SEO team must add a new position: network editing. A lot of small SEO team does not have network editing, because the SEO staff has already done the work of the network editor. Then the foreign Trade station network editors need to have what skills?

NO1: English Soft writing ability

Since it is an English language site to edit the level of natural English is the first condition, but more attention to the writing ability. The website editor is not the customer personnel does not need and the foreigner oral communication. As long as you can read English articles on the line, in fact, a lot is to see other people's articles, and then write an article of their own. This is the original article, because the writing ability needs a practice process, so this is also urgent not to come. Write product soft article needs to have a deep understanding of the product, but the most fundamental is to master soft writing skills, this aspect must be specially trained.

NO2: Familiar with the common site construction procedures

This I think is for individual circumstances, like the author of the Foreign trade companies. Site editors are required to familiarize themselves with common construction programs, such as WordPress blog programs. Because the website editor is responsible for maintaining the resource station, many resources stations are the WordPress program blog. But the site editors only need to do a good job in the station optimization can, external links by the outside Chain Commissioner responsible. But some site editors are not familiar with SEO knowledge, others are not contact with the Web site editor of the new people. Therefore, the website editors also need to receive professional training. However, in the professional SEO team, the site editors certainly do not need to do so much work.

No3:seo Station optimization capability

Above already mentioned SEO site optimization ability is the necessary skills of website editors, then foreign Trade station network editors need to master what station optimization knowledge? The author has sorted out several key points:

1. Correct understanding of Anchor text: Anchor text is one of the simplest and most important concepts in optimization. How to do a good job in the anchor text link (that is, internal links) Presumably everyone will have a variety of views. My summary is: nature, relevance, the principle of internal links: the user experience. This is too important for large websites, for imitation goods foreign trade station. Internal links The most important thing is to enhance the weight of the home page.

2, in line with the SEO standard soft wen: can write in accordance with the standards of SEO Software Web site editors, currently seems to be not many. Know that each page has a core keyword. Most are long tail words, how to make the inside page has a good ranking. And then rely on the long tail to get more traffic, the problem is that every webmaster or seoer overall headache. What is the soft talent is in line with the SEO standards? The author thought includes: keyword layout, internal links, keyword density, keyword bold and so on.

3, the site title, keywords, description of the writing: this is certainly not ink, the title and description will be realistic in search results, so not only to consider the role of SEO, but also to consider how to attract visitors click. Well, the author summed up these points, and other SEO knowledge through learning and training to master.

Summary: Now feel SEO and Web site editing boundaries are not so clear, a qualified seoer must have all the skills to edit the site. Also have to have other skills, SEO is a need to have a comprehensive ability of the occupation.

Original article from: http://www.lvsetxt.com ebook download A5 start reprint hope to retain the link thank you!