What to do before the network promotion

Network advertising is a kind of network http://www.aliyun.com/zixun/aggregation/8118.html "> Marketing Way, now the domestic network advertising continues to rise, the amount of advertising is more and more, the time is longer." To make the network advertising to bring more benefits, we must pay attention to the following network advertising attention:





First, the network advertisement should clear the advertisement goal





is to promote the brand/product, or the promotion of online business. Choose different types of Web ads for different purposes. If it is a promotional brand, should be in a large number of visits, high reputation, the audience and target consumers in line with the integrated portal site or industry portal advertising, if it is for a product promotion or channel construction, suitable for the industry portal advertising, and if it is to promote online business, it is appropriate in search engine purchase keyword ranking , to achieve accurate network advertising.





second, network advertising to determine the cost of the budget





different types of network advertising and web platform cost gap is very large, Sina, QQ and other sites of the daily advertising costs in tens of thousands of to hundreds of thousands of, small professional portal prices in thousands of to tens of thousands of, search keyword ranking generally click Charges, The cost of each click in 0.6 to a few yuan, the price of the ad league is relatively cheap, but the site is more personal site, the credibility is not high. For their own promotional purposes, choose the best cost-effective form of advertising, to determine a reasonable cost budget.





Third, the network advertising should be formulated to launch the strategy




is
on a website or multiple sites? Is it a single advertising display, or is it a special promotion site? When is the best time to launch? How to control the consumption of advertising expenses? How to adjust when the advertising effect is bad? The need for special customer service personnel to respond to visitor inquiries and other issues need to make a plan beforehand.





the planning and production of the content of Internet advertisement





The media form of the network advertisement has the text, the picture, the animation, the rich media and so on many kinds, in chooses the suitable placing channel and the formulation strategy, needs to carry on the advertisement content the production. Creative good, beautifully designed, accurate positioning of the ads can attract more users to browse and access, can greatly improve the cost of advertising, and the production of cheap advertising will reduce the effect of advertising, and may even make a large amount of advertising costs into the water.





Fifth, the implementation
of network advertisement launch




Network advertising operations generally by the site to complete, some platforms such as advertising alliances, search engine keyword ads to provide customer operation backstage, so easier to control the advertising process. Before the launch, the operator needs to understand the operation step in detail and find the problem in time.





VI, the effect of network advertising monitoring





The effect of network advertising, we need to monitor relevant data and analyze it later. Generally monitoring the display of advertising, clicks, average number of visits, geographical distribution and so on. According to these data to evaluate the effectiveness of advertising, improve the advertising strategy, so that the next time the launch of the reference.





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