What to pay attention to when choosing a target keyword

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This should be an old question, I'll bring it up. Many novice SEO in the selection of keywords, often overlooked a number of important factors, such as the word is very consistent with the content of the site, but it is a hot word, so it is difficult to do up. There will be several times within one months to change the target keyword. These are very one-sided, the author had also passed such a detour. Although the author is not very mature seoer, only a novice, but also have their own ideas and views to share with you, perhaps in the SEO Veteran's opinion, this is some pediatrics, hope to help everyone.

How to effectively choose the right keywords, the most commonly used method is through Baidu Index to obtain (Google is not recommended, because in Baidu search volume is much higher than Google 5 times times). According to the content of your website, looking for a few related words, can be hot words, can also be hot words, and then query Baidu index (recommended use webmaster's home production webmaster tools, because it will give you search words related to the Baidu index of some words, so that the workload is reduced), Find some words that are relatively high in the Baidu index and record them. If you want to get valid keywords, suggest recording and observing for about half a month.

From Baidu Index selected a number of keyword analysis, the next step is the need for the Target keyword competition analysis. For example, the word SEO is currently difficult to do, so we should avoid this word, and choose the relevant to do, can be regional, or target customers (that is, corporate web site). For industry, the Industry keyword competition analysis, especially to do the product station this is very important. This everybody knows, the competition is too strong, keyword ranking is very difficult to do up, the natural turnover is low.

In Baidu input you selected keywords, and then look at Baidu listed site, try to avoid those more high-profile sites (how to judge: Webmaster tools, see PR, see rankings, see included, etc.); Query the specific information of the site of a domain name (PR, ranking, website age, scale, operation organization, SEO operation means, etc.) , according to the strength of the opponent to judge the operability of the word; if many high-profile stations are in front, the word can be shed. Also may encounter a word ranking most is to do inside the page, that such words are very good to do the first page, the word can choose as the target keyword. Analysis of the Web site keyword layout and internal layout, more analysis of several stations, so you can do the enemy, the keyword you choose a lot of help.

We have to focus on the user's search habits. For a user, even our own search, the choice of words will generally be simple words, such as I want to learn SEO, I will search "SEO", but will find a lot, dazzling, and then I will conduct a second search, "SEO training", and screened out a part. Use words to derive some subordinate words, but not long tail keywords. This is the user search habits, this is only a conceptual thing, more still need us to practice to develop thinking.

Another point, some users in the search, there will be misspelled words, if the word is also done in the user search to the relevant time, you will be high. But I do not recommend, after all, this chance is very small.

Finally, in selecting the target keyword should pay attention to: Select the relevant words, avoid the hot words, choose a longer term, the key words for competitive analysis. Roughly such a few points, the author is a novice, if there are bad places also please forgive me, forgive.

Finally, we would like to all the keywords ranking in the home page, hehe ~ I by the Yunnan Villa Network (www.ynvillas.com) webmaster Writing, reproduced Please indicate the source, thank you!