What's with the fire?

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First of all, I am not the shooter or child Care network, on the contrary, we are competitors. This is an analysis of the love Treasure Mummy network mainly to explain to everyone I have been a point of view: Our medium and small webmaster do station, technology is often not the most important, technology is high, no team is not enough to develop new network applications, provide technical level of service; What we need is the idea of website operation, marketing skills, And the grasp of some directional problems. To do the "line" (that is, industry and subject matter) selected, to do the point of the station (that is, the point of entry and the center of gravity) and then choose the right, then the remaining thing is to follow the plan to carry out and with a lasting enthusiasm to persist-waiting for you is almost certainly different degrees, and its scarce precious "success."

I and love treasure mummy net stationmaster is in a stationmaster group to know, my Beijing mummy net is about at the end of 06, almost and love Treasure Mummy network started at the same time, but because my thinking is not clear at the same time, but also holding the illusion of short-term operation, plus I think "no technology to do the station is no future" idea, After a period of time after the toss of the website no revenue, I gave up completely. At that time my domain name expired not to renew (fortunately again picked up), the data also lost. Therefore, my station and the love Treasure mummy net is almost not comparable sex, my station will not say more.

Below I from "line" and "point" two angle analysis of love treasure mummy net, at the same time comments on his marketing and site positioning of some of the operating methods. Wrong place everyone pointed out that the joint discussion.

The so-called "line", in fact, is to do the beginning of the site you selected industry or subject matter. Now many people do picture station, novel station, movie station, QQ station, talent station, local station, and so on. In fact, these themes or industries are doing the "line", but the choice of line determines your future development, such as novel bombing, film stations, picture stations, for some reasons, such as copyright issues, you are destined to develop a little (except the original novel). and love treasure mummy nets Choose the mother and child industry, this industry is full of sunshine and love, represents the country's future national hope, others do not say, is to do publicity to play "public good" brand is also easy to find a breakthrough point, but also more easily accepted, of course, "line" choice is not so simple, but also need to refer to a lot of necessary data, Perform some necessary competitor analysis, for example, the market size of the industry, the degree of commercialization, the existing competitors market share and operating mode, the threshold of potential competitors to enter and so on, the original webmaster to me that the mother and child industry is a chaoyang industry, there is no monopoly, although there is a cradle, Some old web sites such as childcare, as well as the baby tree and mother said that a group of upstarts, but they are not enough to monopolize the market, this is our opportunity to seize this opportunity, we can be a piece of the Internet. This is what prompted me to do the Beijing MOM network real power.

The so-called "point" is the cut-in point, the center of gravity. "Line" selected, is only the first step, any industry or theme of the site, almost impossible only you are doing, you want to win, in addition to technical advantages, first into the advantages, must choose a good entry point. This webmaster seems to have said, in technology, we have no advantage of personal webmaster; front cradle nets, childcare nets have been done for seven or eight years, "first into the advantage" and lost, we want to win, only the Sword walk slant, another alternative, the difference is our only choice.

In the choice of the difference point, he chose the Forum mode, not CMS, as for the reasons, the following details of my views. Early love of the Mummy net, almost without any beautification, with the green style of the template, plus the red or blue post title, at first glance is simply a colorful full of advertising garbage station, at that time I to his style is not to disagree with, he did not like other stationmaster, in landscaping aspect under more Kung Fu, As he said later, "Do not understand art is not a technology is also an advantage"-originally he is not do not want to beautify, the original is not landscaping! I'm dizzy. But this once again verified my first words: our personal webmaster, need more ideas and models, not technology.

People who have done the forum know that the beginning of the forum is very difficult, not only to have a rich content, diverse topics, but also pay attention to enhance the participation of members, improve the loyalty of the owner and the sense of achievement. This said, "The Earth people know," but how to do it, where to start, but not everyone can do.

My Beijing mummy net, the first is to walk webmaster hundred Try the Killer: collection. I aim at a similar forum, offering the "locomotive" a wild harvest, not only the theme, even the reply was picked up, a time forum appears to be rushes, lively, I also through the revision process, increased online number and number of posts, so that people at first glance how would not think of these 3 days ago or an empty station. At that time my plate is also all-inclusive, wide and thin, a variety of more than 20. At that time I was proud very, originally do stand so easy. But in fact, as you all know, this is just a false boom.

Love Treasure Mummy Network was very embarrassed at that time, and later proved to be very smart. He started, the plate only opened four or five, in addition to childcare and baby Tu Shu and other regular columns, unexpectedly also added a mummy supermarket. I asked him, do you want to do e-commerce? He said no, to get people to advertise here. Really dizzy, the general Stationmaster thinks, the advertisement deletes all too late, he actually opened a section specially for people to send the advertisement. Is he crazy? His post volume also has been on the not to go, although also turned some, but many of his own and pull the moderator to write personally, is he the BBS when blog? At that time, his promotion did not put in place, no use of mass tools (estimated will not use), did not go to the forum thread left address, Even the connection is also someone else to come to do, about this, he later told me, "In fact, some SEO common sense is also should have", hehe, finally enlightened.

However, with his stupid "original" way to increase the amount of posts, with the version and members of the mouth of the "virus-type" spread, after struggling for nearly a year, his site has accumulated more than 5,000 members, his "advertising version" unexpectedly also brought him a lot of loyal merchant members. And my Beijing mummy nets, because of excessive collection, search engine plucked hair.

Speaking of which, I think it is necessary to sum up:

1, do the station can not be tricky. "Under the waterfall, there must be an abyss", "Rome, Rome". We think the clumsy way is perhaps the smartest, we always emphasize the original, not everyone can do.

2, to provide visitors with the value of the site is the fundamental survival. Love treasure Mummy net "mummy supermarket" (now in the original based on the opening of the mall, the true meaning of the consumer-to-consumer transaction, free of charge, to meet the needs of those members of the advertising, but also for other members to provide some useful advice, and therefore the site has left more members, at the same time three. It seems that there are some things we can not blindly to "block", but also timely to "divert" to the line.

3, persistence is very important. My station because of impatient for haste, collect excessive lead to be plucked hair, and love treasure mummy net in nearly a year of time has been lukewarm unexpectedly perseverance. As the theme of this year's webmaster Congress, "insist", we can not die in the first night before the success.

Continue my analysis. If people think I'm talking and whining about it. cause you are depressed and irritable, you might as well go to see the recent more popular East building women's video, it is said that Kutoran is she was angry, I have no mosaic. Here I go:

As for "point" is the problem of differentiation, I would say more, because it involves some tactical issues. Today's parent-UK industry web site is not as competitive as it was when it began to stand in 06, if there are no core things, only the warmth of interpersonal relationships can not keep people, because you do not want to start the time you and each member to establish a kind of friendship, let everyone feel warm and stay here. Love Treasure Mummy Net is doing this:

1, for the first time, she proposed the concept of "shares". The so-called shares are actually a forum integral, members come here to post back to add fine top will always get some points, these points in addition to reflect a member level and the number of posts outside of the use of no more, and in the love of mummy Net, "shares" as a forum integral, can be used to exchange RMB or gift. At that time I was very puzzled about this practice, I feel that there is no need for members so good, anyway, is the network up, are virtual, why so serious? But the webmaster of love treasure mummy net has another kind of view: Love treasure Mummy net not only a platform, is a home; she's not a "one" tool, But for all the members who love this family. Her construction, her perfect, her maintenance is the whole member and moderators jointly responsible for, of course, everyone should get the corresponding shares, these shares should not be a bad check, should be real value.

2, she presented the "Mummy Interview" section. Love treasure mummy net thinks, Mummy is the world's greatest person, the most worthy of respect and study, Mummy interview is to let more mothers get attention opportunities, let more mothers get Exchange learning opportunities.

3, Mummy kitchen in other forums may be very common plate, but in the love of Mummy, here the kitchen is no longer a simple place to process food, and food is not just to fill the belly. In the Mummy kitchen of love treasure mummy net, here is the place of the birth of the great art, the picture of the exquisite food, all is the mummy while the cooking side takes a picture, "Love Treasure Mummy" Electronic magazine also specifically included these pictures.

4, all of her sections will be held irregularly various activities, many activities will be invited to participate in the business, not only enhance the interactivity, but also because of the prize to enhance the participation of members, one win, this has a commercial model of the embryonic.

5, she constantly strengthens her soft power, modified the original simple template, changed to now 19 floor Style homepage template, at the same time on the line of mother School, parent-child blog, love Treasure video, Mummy love to ask, Love Treasure Mall and other channels, these are in the original forum on the basis of the increase.

This is why he began to choose the BBS instead of CMS reasons, with the user, do anything-seemingly from Baidu and Tencent there to learn, why do we not learn some big corporate web site strategy? Baidu but let us webmaster both love and hate there is no other places to learn?

About love treasure mummy nets, I will continue to pay attention to, although she is not what big station, not worthy of "expert" to study evaluation, but for me, from all aspects are worth learning. Especially in ideas, ideas and strategies.

My article mentions too many "love treasure mummy net" These few words, extremely easy to be mistaken for is soft wen, if really, also be I for love treasure mummy net do return it, after all, I analyze, published too many about her history and skill. I hope to be able to communicate with more webmaster friends to learn, but also thanks to love treasure Mummy network webmaster, I learned a lot from you.

I will continue to work for my Beijing mummy net. Want to communicate with my friends and add my QQ 9 9 1 9 3 8 5