What's left of the hand tour?

Absrtact: An unprofitable palm technology, borrow a song acquisition, the market value in the listing just a year after the surge of tens of billions, may be homeopathy, or the momentum, the mobile phone game (referred to as hand-travel) concept to the peak. Everyone hopes to gather a lively, so do film and television huayi

An unprofitable palm technology, borrow a purchase, market capitalisation in a short year after the listing of tens of billions, perhaps "homeopathy", or "momentum", the mobile phone game ("Hand Tour") The concept to the peak.

Everyone hopes to gather together a lively, so do film and television huayi, do telecommunications Datang, do the media of Zhejiang newspaper media and Bo Rui spread into the bureau, creating a capital market myth, so that a few obscure company or character, a change of one after another "the highest" value.

This is the best time for mobile gaming. Since the beginning of the year, the palm of the technology has risen more than 250%, and the current concept of mobile gaming shares of the price-earnings ratio ——— 248 times times, Zhejiang Newspaper 71 times times, the extension of information 119 times times ... And a lament of the A-share market, a contrast.

However, there are hidden worries behind flourishing. From the end of the tour, the page to swim hand, this best age can last for how long?

Play games, adequate funds, development talent, channel advantage is indispensable, but the most important thing is that you have to continue to "live."

Every game product has its life cycle. Admittedly, the mobile internet "fragmentation Time" of the use of characteristics, in fact, shorten the life of a lot of things. So "live" the first prerequisite, is the hand tour development team in the product constantly new, constantly maintain freshness and play-resistant.

Can you tell me, readers are still so enthusiastic about the "Angry Birds" and "Plants vs. Zombies" that were all over the world? And what do you know about the developers behind them and the new games they developed?

In a short period of time, a short period of time disappeared. Compared to the "team-style" long-term combat, mobile gaming has not been able to fully play the social advantage, it is difficult to obtain the long-term user loyalty, which is the fate of the parade industry is encountering. Paradoxically, a game developer will have to develop a variety of Trump game products in a row, but the odds are slim.

On the other hand, the short product cycle leads to the embarrassment of unprofitable. At present, Chinese mobile phone game users nearly 300 million, but mainly to play free game mainly, the proportion of paid users is not high. A lot of live more moist practitioner frankly, the main energy or put in the overseas market, in the domestic almost no layout, because domestic netizens have not formed pay habit.

What we are seeing now is a fierce collision between the real industry and the myth of capital. 2012, the Pioneer net profit of 57.08 million yuan, palm fun Technology announced to 810 million yuan for the purchase of the network pioneer 100% stake. "Time Hunter" domestic monthly water revenue in more than 30 million yuan, and the latest news that Huayi will be 2 billion acquisition "Time Hunter" developer Guangzhou silverside.

The latest heard that even coal bosses are in this kind of lively. A team that has developed a game product has the highest valuation criteria up to 50 times times the monthly flow.

It was a myth of a rich night's wealth that inspired countless young people to fight day and night in the world. But the people who pay for the overnight wealth, are they looking at real growth expectations, or the "concept" of buying a capital hype? If you say that every era needs to create a rich myth, there was a PP, and then buy, but when those who are extremely easy to change the user turned away, the hand swim what is left?