When the property market warmer developers to create a room is difficult to find a line of pomp

While the property market warmer, developers play marketing tricks to create a room difficult to find the queue, gathered up the scene popularity.　　CFP Click here to view all the financial news pictures at the weekend, Shanghai and then lift the tide "the government does not want prices to rise too fast" while the property market warmer, developers play marketing tricks to create a room difficult to find the queue, gathered up the scene of popularity.　　In a short period of less than six months, the Shanghai property market in the long pent-up rigid demand driven by the rapid completion of a new peak from the bottom of the "Metamorphosis", speed, the momentum of the fierce, staggering.　　At the City news conference yesterday, Liu Haiseng, director of the Shanghai Housing Security and Housing Authority, admitted that since the second half of last year, especially after October, the trend of house prices in Shanghai showed a downward trend, but the decline was not large, until April, housing prices began to stabilize basically, and rebounded. The government will increase supply However, Liu Haiseng stressed, "Prices are still high in Shanghai and the government does not want prices to rise too fast."　　Liu Haiseng revealed that the relevant departments in Shanghai will take measures to maintain the health and stability of the Shanghai real estate market. These measures coincide with the demand for "increased supply" of Shanghai's leading leaders.　　In an interview with Caijing, Liu Haiseng said that from the point of view of supply and demand balance, the Shanghai municipal government will increase the supply, that is, on the basis of increasing the supply of affordable housing, increase the supply of ordinary housing.　　In addition, the Shanghai Municipal Housing Security Bureau also hope that through the "Real Estate Association" and other organizations, to guide developers to establish a sense of social responsibility, so that reasonable pricing, normal sales, to stop a few enterprises artificially hype. May to present, Shanghai opened a new property everywhere staged sales myths, new real estate opened a fire. Shanghai will push 10 new discs this weekend.　　The price of the wind has spread everywhere, queuing to rob the house of the scene reappear. The Morning Paper reporter Field survey found that the property market queuing to rob houses is not entirely because of demand for housing.　　Developers to create a buying atmosphere, the sales strategy to create a hot-selling scene, but also the formation of the night Line, a room difficult to find the phenomenon of important reasons. To pick a room to come in line yesterday, the reporter to the Pudong Tangqiao area Linyi Road, Longyang Junction is about to open the "Federal mansion" sales office, although it is the morning of the working day, and every hot sun, but in just one hour, come to see the consultation of customers on the 4 groups. "Tangqiao area has not launched a new house for a long time, the introduction of more than 150 sets of houses, there are more than 1200 people booking registration, basically 10 people rob a house."　　"Sales Miss told reporters. "What kind of opening will you use on the day of the opening?" asked the reporter.　　Sales Miss said, a few days before the opening, will be to the intention of the buyers to sell the value of 20,000 Yuan VIP card, the opening day, only to receive VIP customers choose Room. "How do you determine the order of the rooms?"　　The reporter asked again. "It is first-come, first-pick, not sure of the order of the room."　　The sales lady answered. "If I wanted to pick a room earlier, would I have to wait in the middle of the night?"　　asked the reporter. "There is no way, onlyYou can come in line early and expect the local police station to keep order at the opening.　　The sales lady seems to have foreseen the phenomenon of queuing. "Why not open in the way of the number selection?" In advance to determine the order of the room, 9 in the morning open, everyone by number to choose the room can be, do not need to queue up early. Why do people wait all night?　　The reporter asked again. "The opening method of selecting rooms by number is now out of Vogue!" Now all are selling VIP cards, first come first served, to pick the room will be lined up.　　The sales lady told reporters.　　Nine pavilion new plate two days in advance. As the sales staff of the federal mansion said, "selling VIP Cards", "first come first served", "to pick a room on the line," the opening is quietly in the Shanghai new developments in the "popular". Reporters yesterday called 10 to be opened this weekend in the new house property, found in the way the majority of the opening. Located in Zhabei, an oasis in the inner ring of Zhongxing Road, before opening the intention to customers can spend 1000 yuan to buy a VIP card, at the same time to the sales staff to determine the room and floor, but the specific order of the house or first to pick, that is, the VIP card to buy only the right to buy a house, not the right to pick.　　Buy a house of customers 1000 yuan to purchase card gold as a room, if not pick to refund. Located in Songjiang Xinqiao Town "Ihouse Shanghai Qingcheng" Two, although the official opening of the June 26, but the sales staff clearly told reporters, buy too many people, this batch of houses will certainly not buy. "The next batch of houses opened in August, the end of July will be to the intention to sell 1000 yuan of a membership card, the opening day holders of a membership card can enjoy 1000 yuan/square meters of concessions." Card members are also first to first pick room.　　Sales staff told reporters. is located in Songjiang Nine pavilion plate nine city Lakeside city, June 28 will launch 112 sets of listings.　　Reporters call the sales office to learn that the intention of customers to pay 10,000 yuan in advance of the intention to buy a house, selected the 10,000 yuan into the room, and in the opening day to enjoy 500 yuan/square meters discount, not selected within three days to refund the intention of gold. "How do you determine the order of the rooms?"　　The reporter calls the sales office as a home buyer to inquire. "Two days and two nights of the team!" Now we have more than 50 sales offices outside the queue, you quickly go to the sales office to pay the intention of gold bar. "Sales staff told reporters," to buy a house to seize the 1 big developers more reasonable sales in the real estate sales agent industry for many years veteran of the story to the reporter analysis. "In fact, the changes in the new house opening style, as the market temperature and change, which also reflects the developers on the prospects for new house sales optimistic." "The industry told reporters that in the relatively cold property market period, such as the second half of last year, the new opening mostly used in advance number, in order to pick the number of rooms in the way." "The advantage of this way is that when the sales staff can clearly understand the purchase intention of home buyers, and a corresponding, on the opening day of sales also have a general understanding, developers in the heart will be more bottom." This also shows that at this time openThe dealer is not very sure about the sales prospect. "And when the market is relatively hot, developers do not worry about house sales, will appear more powerful, the amount of the VIP card has come into being, and developers do not worry about the tens of thousands of VIP cards will scare away the home buyers." "Bought a VIP card is not sure to pick the room order, really want to buy a house buyers will advance even the night line, creating a room difficult to find a queue, people gathered on the scene popularity." And this kind of queuing phenomenon of driving effect, will make the original hesitant buyers quickly determined to buy a house.　　"The industry has said that there is a general uncertainty about the order of house-picking in the opening of new homes. However, some well-known brand developers still in the sales link card relatively tight. For example, some brand developers of real estate requirements must be real-name purchase VIP card, and the identity card and signed a purchase contract must be the same one, so that sales personnel or intermediaries, cattle and other attempts to resell VIP cards for profit is not possible.　　Some real estate even closed the opening news to the sales staff, until the opening of the last minute before the announcement, eliminating the sales staff to help connections the possibility of making a profit in advance. "In fact, the so-called VIP customers enjoy concessions, but developers to attract buyers of the means." Scherkingshon, a Chinese analyst, told reporters. No matter what the market, the so-called concessions exist. "Originally intended to sell 12000/square meters of the house, now sell 12500/square meters, VIP customers per square meter discount of 500 yuan, no difference to the developers, but it does help buyers make a decision to purchase." ”