When the SEO encounter green pineapple, seo where to go?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Baidu Green Luo algorithm 1.0 online Bulletin appeared on February 19, 2013, and the effective date of this algorithm should be postponed for several months, this algorithm is mainly to combat the purchase and sale of the chain of buyers and sellers website; July 1, 2013 Green Rose Algorithm update bulletin appears in front of everyone, Its target is to buy and sell soft text of the buyer and seller website, for the previous release of the soft text Baidu will strengthen the filtering, for the future to buy Soft Wen's website, a slight will be down the right, serious will be K station. 2 times to update the Green Rose algorithm, let the sale of the chain and buy and sell soft wen market change, often do site optimization friends should be able to feel, buy outside the chain is not as good as before bought, and weak Wen also not good hair, many sites do not give anchor text or even bare chain.

The face of the green Luo algorithm, if you are still alive, but also can grasp SEO, so congratulations, no matter how the site rankings, how the future to do outside the chain, how to optimize the future? This is our every SEO concern, in this article, I will use the station and outside the station two angles to analyze and forecast the future development trend of SEO, welcome you reader sprinkle flowers, smashing bricks.

Site SEO

SEO Way is increasingly clear in the station, this is the fact that when the site construction personnel understand the station SEO, we will do after the SEO become handy, a stable server, a good website framework, concise code, plus SEO quality site content, This seems to be the optimal subject of every seoer ideal. However, this change is painful, because when SEO appears in a company, you will find that a lot of companies are first to do the site, where, until the real emphasis on network marketing, will recruit SEO personnel to optimize, which has violated the SEO industry guidelines "SEO must start from the construction station planning on." The previous web site construction process is basically this: according to the company's needs, what site do you need? is the portal station, or corporate website, of course, generally are corporate websites, understand these, the programmer took the company's product information to do the station. The future of Web site building, SEO to participate in the future SEO optimization is the key to success, because a consistent with the optimization of the site structure enough to make SEO less effort.

So SEO in the station how to do? For some corporate web site procedures are not good, or structural defects, it seems to be able to use a CMS system to make up for, but the number of sites in the case of a big explosion, the major search engines will grab the best things, this is indisputable fact, then a clear structure, Code concise, high-quality content of the site will be the major search engines like, for now there are web site procedures defective site How? can continue to optimize the continuation of the optimization bar, if you have a bit of foresight, suggest that the site redo, again, must be eliminated is always faced with abandoning the old things, to create new things. In the design of a new site when the attention of what is Baidu can not crawl, which is Baidu to crawl, such as pictures, now Baidu is not able to identify the content of the picture, then the alt is necessary, make some original image search engine will be more like; Flash if you want to use the suggestion to write some text next to the flash, so that the search engine has a little understanding of the channel; JS is good for the customer experience, but search engines can not crawl, see the situation with it. In addition to the above, the site content construction I will not say more, original high-quality, so simple, do seo people know the original high-quality, can most SEO to do the most original, high quality is not talk about, because the quality is from the industry point of view, you can only fully understand the industry, you will be able to write high-quality articles. Look at the domestic SEO, the article serious plagiarism, false original serious, SEO you slow down a little bit, and finally write an article, is reproduced after not your, if entered the library, your article has been into the 18-storey hell, will never be ranked first, so in this period of great change, the station every day an original, has become an empty words, in all fairness, only netizens need, search engine can be included, page optimization page will bring traffic.

If you have a feeling for what I said above, I went on to say: "In the future to do the internal page long tail flow more reliable," a lot of people feel is empty, now hot business words, are to do search engine promotion, closure serious, you work hard to do the home page, found that the flow is not a lot, spent too much energy, time That day rankings encounter search engine tantrums, you ranked one off, the company's performance is affected by the search engine and the company double pressure, you will understand: SEO is actually parasitic industry, when the search engine for you to move the knife, you are nothing, do not preach all day to master what SEO technology, you have to understand, Search engine algorithm is the SEO technology, your technology is just guessing. Not much to pull, the next site SEO practice is "stable space, clear website structure, concise code, quality content, perfect site recommendation (you can also be understood as the chain, but now in the article page anchor text point to the optimization of the page does not seem to be very large, the site recommended to increase the depth of customer access seems to be a reliable point)", You see here to understand that the station optimization is to do a good job in the station content and structure.

Outside the station SEO

Outside the station SEO my suggestion is not many, is the marketing. This concept is too big, in fact, whether it is outside the station SEO, or outbound marketing, plainly is propaganda. So SEO is actually the integration of resources, publicity website process, for example, know the platform, business platform, Yellow Pages, and so on, these you do some of the natural, with the chain when not too focused, notice the chain release site (do not seize a few outside the chain resources, find more other resources) of the diversity, external chain form (anchor text diversity , Naked chain, anchor text AH all hair point) diversification, outside the chain orientation (is to optimize the link of the target page) diversification, website brand building, the last a lot of people feel very nonsense, because the network brand building is a long time to build, so for example I want to promote the window of the Marie-Cafe this site, I often have to use the name of the coffee window this brand word into the soft text, the passage of time every day to search the window of the brand word of the traffic is not bad.

Like blog marketing Ah, soft wen marketing ah, these you do not deliberately think are to do SEO, in fact, if your content is readable, then netizens may use your soft text mentioned in the brand words to search, can also be based on your soft text to join the link into your site, this is a benign interaction, but also a soft promotion, The reason why Baidu is cracking down on soft text is that it is soft enough, hard advertising is too obvious, such as your soft text above you want to promote the company, the following left contact phone, web site, these are not soft, but similar to the yellow pages of things, with such soft wen to achieve the goal of building high-quality outside the chain, Baidu nature to blow. If you put a blog, forum and other marketing platform, to create brands, links to the flow is still very good. So can't put all the eggs in a basket, the search engine is a traffic, but not the only entrance, if you are still betting on Baidu, then you are out, because you risk is very large. Network marketing is not SEO, because the goal of network marketing is to bring your potential customers to your site, resulting in order transformation, rather than directly from the search engine drainage to your site, search engine is just one part of you, although this part is very important. This is a very interesting industry, Baidu in the beginning of Baidu bidding, and the establishment of the Baidu Alliance, the use of Baidu's advertising platform is very good to advertisers and advertisers linked together, in which to make money, this shows that Baidu also realized that the search engine is just a portal, and the user's terminal is a website, not a search engine; The search engine is just a tool for netizens to retrieve information, not the content of netizens. So, if you catch Internet users terminal website, use your blog, forum, know platform, business platform and other resources, you can also achieve the goal of order transformation.

Finally, I wish SEO industry ranking optimization can have a steady upgrade, and I hope everyone in the A5 below the message and I exchange, I hope and more SEO exchanges, together with progress.

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