When Zealer and Lao Luo are drooling, another video evaluation site Fview to make a choice for survival

"I am sorry to inform you that the hammer T1 Consumer Report, the evaluation will be suspended indefinitely before the development problem is resolved ... We have to do something else for our lives, not until we say good-bye. Fview, the video-testing team, issued the microblog on July 14.

On August 2, however, Auto's founder, Li, suddenly released a tweet about Fview, "just having dinner with Peng, Fview exciting and sensual video reviews will soon be restarted and better." ”

In just two weeks, the plot reversed, and Peng smiled at the Kryptonian platform and said, "Maybe I've been better off."

Jian Jun and He Wei

Ever since entering the field of digital product video evaluation, Fview has always been comparing it to zealer. By opening Zealer and Fview on a video site, you can quickly discover the difference in their style.

The shape resembles Liu Xiang's Wang freely speaking speed obviously faster, the Zealer test to the equipment request is higher, the evaluation result is also more intuitive. And Peng prefers to start from experience, to users. He used to describe a mobile phone with 12-message jinling, and also liked to quote poetry to end a test. If let two people to explain football, perhaps Wang freely is Jian Jun, Peng is more like He Wei.

In the past two years, the domestic intelligent machine is in the typhoon mouth. Fview and Zealer were also taken to midair. It's in mid-air because the video-testing team has a huge number of fans, but there's no clear profit model.

Wang freely and zealer want to fly higher. In May this year they traveled from Guangdong to Beijing to convene a Grand Zealer 2.0 conference, announced to use a quantitative system to evaluate mobile phones. Zealer then launched a mobile phone repair business. Although the King freely opened the "do not send senior executives, do not occupy the board seat, can buy back the shares at any time," the harsh conditions, Zealer's a round of financing has become a number of investment agencies in pursuit of the object.

"Zealer the threshold of the video test to do high, and mobile phone maintenance business, which gave investors a lot of imagination," Peng admits this, "but I do not want to make the threshold of video evaluation to do high, so that the final assessment will become an arms race, whose equipment good who has the final say."

From the electric dealer to the video frequency measurement

Peng started out as a power trader. 2010, has been in Tsinghua Tongfang director of the Department of Peng out of business. "At that time did not think too much, that is, when consumers buy 3C products are too much misleading," Peng in the same party is responsible for the entire consumer product line, "Every year in some media to put a fixed number of ads." Those two banner are useless, but they always hang.

Peng then feel if can tell consumers what 3C product is good, Zhongguancun's reserve price is how much, consumers will naturally be willing to buy on your platform. So he gave Fview a name called "Bargain Help" to help consumers bargain. But Peng obviously underestimated the electric dealer's burning the money degree, at that time Liu's self-built logistics plan also already entered the third year, soon Jing Dong again to Su Ning and the Gome to wield the butcher knife of the price war, this obviously is not a suitable entrepreneur enters the domain.

In the innovation workshop to get the angel investment, Peng had to make a decision, cut off the electricity business to do 3C product evaluation, name also from "Fview bargain help" into "Fview consumption view." "or want to help consumers understand the product correctly, when the electrical business in the past also has the objective description of the product", Peng make this decision when the idea is still very simple, the flow to do, behind the business model is simple.

Business model not found

However, from the end of 2012 to now, the object of the Fview measured from 1S youth version of the Hammer to the Hammers mobile phone, the middle also do video to users universal SLR and headphones common sense. Weibo fans from 0 to 110,000, the single set of playback from 20,000 to a breakthrough million. But the test is played on the video site, interacting with the fans is via Weibo, which makes the value of the closed loop seem elusive.

"The video starts with a little bit of advertising, or it can feed itself, it is sometimes a bit more pay, and sometimes a discount", Peng feel that the ad is not a business model, because advertisers only watch the number of play, do not pay attention to you and fans of the exchange, "the recent two has stopped.

Fview from the innovation workshop after no more investment, and now stopped advertising, so there is the beginning of the article that scene. After announcing the lockout, a large number of fans wanted to donate money to Fview, and they quickly found the Alipay address to call. "Such donations can be received every day, just a small amount of money," Peng, who felt that relying on fan support was not a business model, he wrote on Weibo:

Those who are going to donate and donate, thank you, but please let it go. Idealism is certainly worthy of sympathy and support, but if I can prove in practice that idealism can survive, it is better than relying on a little relief to live more demonstrative and inspirational meaning?

Water-free Community

The Fview team made a UGC website called Fview's water free community after the video test lockout. Let the fans evaluate their mobile phones, Fview is responsible for the deletion of those extreme, irrigation evaluation, and then according to the fans scoring machine rating. At present, the community has been open models have hammer, millet, Huawei Glory, such as 7 models.

"I hope we can make a watercress film review, a phone is good, consumers come to see the evaluation of the first five to know." My video is just a demonstration that attracts the same tuned users in. There will be a lot of smart hardware, lifestyle products can allow users to do their own assessment ", Peng also do not forget to do the beginner," If you can play up, the back will have accurate advertising and electrical drainage, we can do the electric business. "

"But have you considered that the user has a lot of time to move the end?" ”

"That's the problem, we only have 7 people, we stop the video because there is not enough manpower, the technology is only one person, so find the investment quickly and recruit."

Financing may need to change beginner

Fview after the announcement of the lockout actually caused a lot of investors ' attention. But investors either value their ability to do video or want to get a faster business model. Lee wanted to talk to Peng about gear, the BBC's Funny Car quiz show. Some investors told Peng "give you the money you also do mobile phone repair, you can do it immediately."

So Peng is now hesitating. Fview has submitted applications to Krypton and is preparing to raise money on Krypton +, and they continue to stick to their products or to cater to investors ' change of intentions, and there should be results at the end of the month.

Another video team, Zealer, will also have a result at the end of the month, with Wang's ease and Luo's 27th this month to confront the Youku. Luo dissatisfaction zealer on the hammer cell test and Wang freely suspect hammer to zealer database irrigation.

Whatever the outcome of their impending results, 36 Krypton always wanted startups to realize their original ideals.