Where guests borrow giant test water game industry coveted 70 million players market

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Tencent Science and technology news July 16, according to VANCL (where customer Prudential products, hereinafter referred to as "every customer"), the company will be with the game company Giants Network (hereinafter referred to as "giant") to expand the depth of cooperation, to enter the game circle. This means that the upstart market will be an important step in the water test game, trying to open up tens of millions of of the domestic players market.

Where the customer is a wide range of influential internet fast fashion brand, the core business is to provide users with cost-effective clothing and first-class customer experience. Gamers have a young fashion, keen to surf the internet, the pursuit of high prices and other characteristics, where the customer product positioning and game groups are very consistent. Public data show that the number of Chinese online gamers up to 70 million, the market's consumption potential can not be underestimated.

In fact, there is no clothing brand in the country specifically for the players market action, where the customer is the first crab-eating people. Where guests from the founder of the Network of Excellence, founded in 2007, has been in recent years in the high-speed growth stage, its products cover men's, women's wear, children's clothes, shoes, home, group purchase, cosmetics and other seven categories, business coverage of the country 1100 cities. Giant network by Business geek Shi Yuzhu founded in 2004, is committed to continuously provide players with national quality online games, under its own "Washi wrath", "Fairy World", "Journey 2" and so on a variety of popular online games products and hundreds of millions of registered users.

In the Internet industry, it is one of the most convenient and safest ways for customers to enter the game circle in depth cooperation with giants. Giants in the field of the game for many years, in the game research and development, operation field has accumulated rich experience, especially for game users behavior, psychological grasp ability in the industry at the leading level.

The first outcome of the partnership will be the introduction of specially tailored apparel products for the player community. It is reported that the giant's "Fairy World", "Washi Wrath", "Journey 2" and other core products to the other open authorization, jointly develop the theme of the player's clothing and merchandise.

At the same time, the two sides will also be tailored to the game players in the "player" as the theme of the trend T shirt. Both sides will call including where Sir Network recommended, giant online clients and other advantages of resources, joint marketing offensive. In the future, the two sides also plan to launch a joint development attempt on the game side.

The guests have revealed that this year, this is a major move by the "spring, no Fear," "I love you, no fear," and millet marketing. From the United Giants into the game circle to join hands with millet on the platform to sell mobile phones, where customers this year in the electrical business to change the road on a succession of attack, frequent movements.

Analysts said that Shi Yuzhu's giant has always been good at marketing innovation and famous, aged every guest by virtue of Han Handai speech, where the object of events swept the network. The two companies that are good at marketing come together to produce what chemical reaction, is worth paying attention to.