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On the Internet, there are 2 popular stars. One is as an individual of Han-Han, one is as a group of visitors. Han Cold "with the mainstream appropriate distance" blog comments everywhere, where the customer CPS ads occupy from the portal Sina to the vertical web site corner of the Downs. VANCL (where the customer sincerity goods) how to successfully persuade Han brand endorsement, VANCL invited Han Handai said the network promotion value where.
Endorsement: Han Cold on the money PK Vancl not bad money?
Network Marketing Training Course experts pointed out that every guest as the internet upstart respected "subversion" concept, Han himself was hailed as the pioneer of the internet era. The choice between the two sides reflects the mutual attraction between the civilian consciousness and the subversive spirit. According to media reports, VANCL founder and CEO of the old even publicly praised Han, and Han April 13 also flew to Beijing every customer prudential goods headquarters to visit the company, call on the old, high spirits of performance, indicating Han's identity to the concept of every guest, from the heart. Han can speak Vancl, there is a lot of coincidence, but also a lot of opportunities.
However, it is said that Vancl invited Han and Dan double endorsement fee exceed tens of millions, so even if a 90 percent to be divided equally, but also a huge income. Han in his Sina blog bulletin, but not to mention not "endorsement", and coincides with its new magazine "Independent Regiment" needs an operating cost, many coincidences contributed to the Korean cold vancl two-way choice.
We can say that this choice includes Han cold on the money and Vancl money, but just poor money and not bad money, but did not set up such a perfect match.
Dao Tong Siangmo: Famous Enterprises and celebrities endorsement
Where customers let the number of traditional clothing enterprises "hate", Han also let the number of traditional "guard" hate can not suppress its throat, the pattern of their own, each adhering to the subversion, so that all can not become possible.
There are Bowen said that any VC investment enterprises, or more frivolous. Every guest is always restless, not according to the rules of the card, let the copycat disorderly, also let the Internet industry for this often sword walk slant garment Enterprise deeply touch the north, but this does not hinder every guest's popularity, on the contrary, than the rule of the enterprise, where the customer is a reputation outside.
Network Marketing Training Course said, VANCL is undoubtedly the internet E-commerce Star Enterprise, its adherence to the CPS advertising model, the firm Internet fashion Life brand concept, solid quality and cheap honesty, and constantly improve the after-sale user experience, netting the hearts of white-collar netizens, sales climbed, plus play to internet marketing , what blog, micro-blog, forum, beauty, everywhere embodies the careful design inadvertently, a generation of enterprises, cultivation woven.
Accidentally read a text, quite interesting, excerpts from a few sentences to treat: (Han) 17 years, the University of the literary contest, the world's young talent, competing for a try. Cold to "spy in the Tube", one at a swoop. 18 years, book "Triple Gate", Loyang, China shocked. Or, this Bo prodigy. Also said: "Without him, is the Zong Yong of soberly, after will be all the people," the cold smell, Oath Yue: "ru this sinewy yu, after you will regret it." ”
Han cold is not frivolous, however, in the United States, "time" the top five, or even more than the United States overall Obama, the power of this netizen, the network of respect, so that people have no reason not to believe, so that those who love to "pretend" people, have to believe that this frivolous teenager, high place cold.
Famous companies and celebrities, radical and frivolous, civilian and cultural, too many PR colors, but you have to believe that all this has really happened.
Internet PR Value: Han is the next who, who is the next Han Han.
Of course, I do not need to go to myths about anyone and business. But there are things that make us feel fresh and even impulsive. Since 2005 Sina to participate in the blog, "Celebrity Blog" End up with the achievement of a generation of blog Queen Lao Xu, amd subsequently signed the "China's first Bo" reputation of Xu Jing, increase brand promotion efforts. Xu's three major shifts from actors to directors to famous bloggers embody her innovative temperament and a good interpretation of fashion connotations, which is perfectly in harmony with AMD's brand philosophy. The signing of AMD's brand promotion is of great significance. Later, Mr. Xu is also said to have personally directed AMD's upcoming dual-core 64 mobile technology brand TV commercials and starred in the film's heroine.
Since then, Lao Xu also has Xu Jing's font, flowers opened, electronic magazines and other living here unknown. The star electric shock-the computer, should start from the old Xu. Think of a blog big hundreds of thousands of clicks, the midnight waiting for the enthusiasm of the sofa fans, the internet Let the stars feel more than TV movie ratings and box-office more direct power. Believe that the star and the Internet will become more and more closely related to the star on the Internet to do endorsement, will be an inevitable trend.
Han this time endorsement of the business enterprise, taste the sweetness likes racing the Han Han will endorse a brand car, endorsement of a literary site, unknown, but Han Cold Internet road, just started.
So, who is the next Han? I don't know. The internet behind, the Forces nouvelles are always pounding the old people, but no matter at a certain time, the network must have the next Han Han, they still hold the grassroots "right distance" of the word, people believe in them, election them, their words and deeds, all stimulate the magnificent waves, causing great thinking, Big discussion. Who does not rare such PR ultimate value?
As the saying goes, master lead the door practice in the individual, although contracted Han Han to do endorsement, but how to use Han Han (not use), is the next need to sign the enterprise thinking. Just like old Xu not only become the image spokesperson also personally guide the brand of television advertising, its marketing value far greater than the endorsement itself.
Spring, 10 Haizi all resurrected, on the Internet, celebrity endorsement everywhere Bloom. Times need idols, idols and times around the grassroots you and I dance, singing.
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