Where is the development direction and the profit characteristic of the local station?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Think of yourself starting from 07 to do online Games Guild website to now do the local website failure, also has more than 3 years of time, during the period has also done a large and small number of different types of Web sites, most of them just play, the real money is very little, I think the vast grassroots webmaster is similar to me, get now do not know what kind of site, In fact, I have always felt that the local site is a lot of grassroots webmaster really began to want to do the normal station of the first goal, but also the domestic site competition relatively large piece of it. We can often see that a certain region of the whole spell COM domain name sold what price, and then there are many local stations related domain names have been registered empty. Have to say, everyone is optimistic about this piece, all believe that the local site there is real gold. Then I'll talk about the development direction and the profit characteristic of the local station today.

Roughly I summed up, the local site has the following:

I. Local Government Portal

This kind of site is only a click, this site is usually the Government director, it is difficult to imagine to other people do, but I found that some of the local sites are government packets to the media are doing. But even if you have any great influence, you have to ask the Government to invite you to do so. Therefore, such stations for most people can be ignored.

Ii. Local news portal

In the previous record is not very strict time, do this kind of website personal webmaster. And later, in the national reorganization of this large background, news website is getting more and more difficult, because these stations need to be approved, and even if you do not pass the pre-approval, only ICP or no record of the domain name to operate when there is a considerable risk, so it is recommended that personal webmaster do not engage in such sites.

However, some places have the strength of the media in the local news portal this piece on the innate advantage of the newspaper, radio or television or the Department of Propaganda departments have a unique condition, the approval of simple, simple news sources, well-equipped personnel. So naturally, the local news portal of the fighting is mostly focused on these enterprises and institutions. Of course, some local network studios use their various connections, and the popularity they accumulate through other websites or providing services to their customers, and compete with the media industry mentioned above. But this kind of competition at some times will show very unequal.

Iii. Local Forums, community

Believe that this type of site is the most of the local site of the class. The development of Network 2.0 mode promotes the increase of network interaction, and the network communication becomes a necessary. And even if the forum of the large-scale website, the community still can not meet the needs of the local crowd communication, and this need to turn into the popular, you also cannot imagine. I also observed a number of domestic registration in the number of local forums around 30,000, under normal circumstances at the same time the number of online at about 2,000, in the Internet more concentrated people can reach about 6,000. What concept, at the same time online number of 6,000, I think most of the personal webmaster's virtual host is completely unaffordable.

Local forums, communities are the most popular places to focus on, but also very profitable to expect a class of sites. Just a pity, local forums, community sites and local news stations, as well as the need for the approval of the predecessor. However, most of the domestic forum is not approved, so my suggestion is that you can start the forum to do, adhere to the site before the development is not turned off, then close your station, you again to rely on your influence to apply for approval also relatively say. If not, flee overseas.

IV. Local Classification Information station

A classification of information stations in China the rise of the giant so that webmaster friends see business Opportunities, classification information market needs huge, business ads occupy the internet industry, most of the output value. Classification information Station of the operation of more than a few types of sites will be much smaller, and because of its local population, but also easy to do publicity, is the preferred one of the local site, strongly recommend the individual station or a small network studio.

This shows that only the local forum, community and local classification information station, let me now to introduce the two types of Web site early promotion methods and profit characteristics.

Local stations often take the forum as the main carrier, which is the view of the forum has a convenient member exchange characteristics, but also classified, targeted, functional and recreational coexistence, so the exchange of the local station experience is mainly a forum platform. First in the local station to establish the beginning, to clear your various sections of the classification, before considering the comprehensive, and then minimize changes to facilitate SEO. After the design of the Forum's sub-edition, organize rich local information and useful resources to attract and retain members. Keep the forum active, let the new members be attracted to stay, and the old members have been enough enthusiasm to participate in the construction of the forum, these are the key core of the forum's online operations.

In addition, the development of local forum, especially the profit point is to pay attention to and focus on the offline activities of creativity, organization and implementation, which is the local station to expand the influence, to obtain a profit point of the key, but also a measure of the success of a local station standards. The primary goal of offline activities is often to enhance communication among members and enhance the cohesion of local forums, thereby broadening the influence and attractiveness of local stations and attracting as many locals as possible to join the forum. This requires operators to combine local reality, such as the line singing K activities, travel activities, online fraternity and even single youth dating activities, with a local station-specific flag is a step to establish a brand image, so in the details of the activities of the Organization to spend the mind.

The above is about how to enhance the influence of local stations and attract more local people to join in. Next, said a local station to use offline activities how to profit reasonably, enhance the revenue function of the method. In the process of organizing offline activities, especially the meeting, sing K activities and travel and other activities, the webmaster must actively and can provide sponsorship for related activities of businesses or manufacturers contact, active door-to-door, ready to introduce the impact of local stations, which involves the number of members and the amount of visits per day, so as to enhance the interest of business sponsorship, Not only can provide sponsorship for the activities of goods, but also to further develop the business as a forum advertiser and offline activities; And so on. Therefore, as long as the grasp of the details of thinking, mining all possible business opportunities, diligence and innovation, can make the operation of local stations full of vitality and vitality, but also to ensure a strong local station at the same time, influence and income go hand in hand, to create a successful local site. Local portal business scope can involve home economics, real estate intermediary, marriage personals, distribution, training institutions, beauty, information, etc., these are local convenience services, is best to take root germination. When these are done, at least you can collect the money in the following ways.

One: Information release fee

To make this money, the premise is that your website traffic is very high, the region is well-known, by virtue of such a "flea market" free to send information on the column, free and charge issued such provisions, of course, you have to ensure that people pay for the results obtained. Shenzhen Harbor Flea Market is doing well.

Second: Advertising fees

The website advertisement Place rents, this is much simpler. The point is, initially do not rush to earn advertising fees, in order to attract people to advertise, the price of advertising to do very much. You do this, you can only make your reputation bad, the market rotten, you have to give yourself confidence, your own advertising value of this money.

The above is written to this, the promotion of local sites and profits have a certain degree of difficulty, of course, the most important is the service, you do a good job, the user community interaction is great, your local site can be like the Dragon Lane as successful.

Author Introduction: Remember, 4 years of grassroots webmaster experience, more than 2 years of SEO work experience, is now mainly engaged in SEO work. This article original address: http://blog.163.com/ezhou365@126 reprint please indicate the source.