Where is the soul of the network promotion of the small and medium enterprise website?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Before writing a story about Baidu know how to share the home page, the effect is not bad. My own debut was over. encouraged themselves, but also by a friend a small blow. We chat, he said your promotion is the post machine, is not the same as the outside of the small ads, but you are on the Internet to send small ads just. I was very angry and argued with him.

A few days can not have a good rest, have been thinking about this problem. I have seen many of my peers, indeed, as he has said, have lost their souls, leaving only an empty shell. Have to admit, outside a lot of people to promote the understanding of the machine is the post. But that is not the case. I remember having read an article about promotion that Master Mouchangqing wrote. That is, the promotion is not only a mechanized hair outside the chain, there are many ways. If we do network promotion is only rigidly adhere to the outside chain, then really and machine no different.

Then some people will ask, what kind of network promotion is good promotion? Then mention the soul I'm talking about.

People want to live a soul, we do promote also have their own soul. According to different industries, their own responsible for the different promotion direction, for the customer experience, behavior habits to develop your own promotional programs. I used to think that our director had forced me to dig the channel of promotion and to write and promote innovation is oppression. But now I want to, only do these, I know I do promote the soul.

Let's talk about the channel first. I don't think it's possible to spread the brain. In fact, the analysis before the promotion is very important. For example, our SMS marketing industry. Before doing the promotion, we analyzed the competitor's situation. Imitate and innovate first. began to develop a knowledge, business-to-business information-led ideas. And Weibo is only to do maintenance and the role of corporate image. SNS and so on is giving up. Of course we tried a lot of channels, finally found, question and answer class, business-to-business information class, download station upload, and even soft text marketing. These are the channels that bring relatively high returns. Early analysis is important, and the adjustment analysis is more important. According to our Director's words, with the number and analysis to speak, the effect is good, we do, the bad will decisively give up.

Secondly, each promotion channel should be detailed planning according to the target customers.

Do a good job in the channel expansion, more core should be focused on customer feelings. Put the customer in the first place, the popularization of the broad is very important, but also have to focus on a wide range. Everything to promote, but did not seriously consider and analyze the feelings of customers, blindly for the promotion and promotion, then the effect will not be good.

Give me a practical example. Take my research most Baidu know as an example. Every day in doing, I will carefully observe, including competitors today, how many companies are increasing the strength to know, whether they also carry outside the chain. Those questions were answered with a high volume of browsing. Daily statistical analysis of the website will also be done. Every month, every week, even the analysis of the day will go to see. Through analysis, contrast, I will know to make adjustments. Make new response adjustments according to geography, industry, etc. These have been done, and will be in the analysis of customer behavior habits. Do research, for the customer's category attributes, search habits to do some strong-pointed words. Practice has proved that, this down, I do not know the number of Baidu daily, but every Baidu know the amount of browsing is very high, from the know to our site many people, conversion rate is able to reach 99%.

My company's bidding colleagues will always explore the problem of co-ordination. I am also the importance of putting the customer experience first in the sense of communication with her. Through groping, we believe that the soul of small and medium-sized enterprises to promote the promotion of customers. No matter is the analysis, the excavation channel, the elaboration promotion plan, all must according to the customer to do. This is more than half the effort. Create the greatest wealth with the least amount of money and time.

Well, first write here, I am new, compare the promotion of vegetables, if the writing is not good, but also please put forward, a lot of learning.

This article by mobile Phone mobile marketing Network (http://www.mobile168.cn) webmaster Hard Original, reproduced please retain the copyright.