Who in the world is using the medical beauty app?

The healthcare industry has been closely watched by the capital markets since last year, and several teams have obtained a round and a B round of financing. As the icing on the cake, consumer medicine and traditional medical industry are slightly different, carrying the dual characteristics of professionalism and consumption, not only in the way of promotion and functional configuration, but also in the user distribution and use of the crowd there are some places worth discussing.

This time, the more beautiful team to 36 Krypton submitted a user survey report, the sample base is 3 million, is a kind of a probe, we may wish to understand, based on a product sample, in the end is what people in the use of medical beauty app?

User Division situation

Age：

The ratio of 37%, as the mainstream age.

The main division of Cities and Regions for Beijing, Shanghai, Guangzhou, Shenzhen, Zhejiang, Jiangsu, Shandong, Hebei, Fujian, Liaoning, Jiangxi, Henan, Hubei, Shaanxi, Hunan.

User Project distribution ratio (transaction case):

Micro-whole project is most popular, among which thin face needle due to the audience wide, quasi-standardized characteristics, become the user to buy the highest products. followed by the most common double eyelid surgery in the treatment of hyaluronic acid injections, laser skin and traditional plastics.

Focus on project and age relationships:

The love of the whole, whenever love, the love of anti-aging.

Gender ratio of male and female users

Female users are 8.5 times times more likely to be male.

History of User shaping:

From the picture, most users have a history of 1-3 years of plastic surgery. It is noteworthy that the proportion of plastic addiction accounted for 5%, according to the doctor feedback, such patients more for their own foundation, still seek to improve each part of their own to perfect patients.

Distribution of doctors and prices

The number of doctors in: 5,100, of which the public and private hospital doctor ratio of about 1:1, doctors distribution of the five major cities in Beijing, Shanghai, Guangzhou, Wuhan, Zhengzhou.

On the whole, doctors who pay attention to the construction of personal brand, the famous three hospitals and the doctors of the chain private hospitals are welcomed by the users in the platform.

Price, because the more beautiful gives the discount price, only for reference, the market price is about twice times its discount price.

Synthetic average price of plastic--6508 yuan

Average price:
Eye--5236 yuan thin face needle--965 yuan/branch
Hyaluronic Acid--2707 yuan/branch
Chin--6168 yuan
Autologous fat--10716 yuan
Nose--7099 yuan
Laser type (including Gemaji, etc.)--4318 yuan/time

Survey data of micro-credit households

This report is only a discussion, if you have more information to discuss, you can mail contact me Oh!