Who is the main internet product design novice, intermediary user or expert?

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In the classic "About Face" of interactive design, Alan Cooper divides users into three categories: novice, intermediary, and expert. In the software world, he points out, most users will end up in intermediate stages.

Software areas, most users will stay in the middle stage

Who are the Internet products designed for? Novice, intermediate or expert?

We keep looking for the information we need on different websites every day, and we don't know how many unknown pages have been opened. and each Web page may be a novice for a short time. About 3 visits, you can reach the middle level. You may never need to step up to an expert level--to understand how the site works, and to use the advanced features of an engineer. In this way, Internet products rarely include expert users. So should the focus on novice users or intermediate users?

One view: The Internet should be designed for novice users

People visit the site to determine the number of novice.

Users visit the site for three main purposes "Note 1":

1, they're looking for something.

2, they want to complete a task

3, because the next meeting is 5 minutes, they want to spend a little time online

Most of the time, we stumble across various channels (such as search engines) to find information (like 1 or 2 scenarios). Even the most popular web site, if not to find the satisfaction of the answer will be ruthlessly closed. It may be a long time before you use this website. For example: One day I want to find * * (harmony), and then one day I want to find * * (perhaps on the same site, perhaps different sites) is also a few months later. So for this site, I have been in the novice stage.

And many web site creators mistakenly assume that most users are people who want to kill time (like Scenario 3). They think that visitors will have 2 hours or more to stay on the site until they become intermediary users, not just 5 minutes.

For the site, want to impress people, it is impossible to include all the information on the Internet for all purposes (because you are not Google, even Google also needs a magic search algorithm). If people can't read a website for a few seconds, what can they do? Is there something they're looking for? It's possible to jump right away.

This determines the site creator to try to meet the actions that the potential user (novice) wants to accomplish. Only by helping them succeed will it mean the success of the site.

Focus on the user for the first time, do the design that conforms to the mental model

When the new registration will start from the initial stage. Most of the design and development of children's shoes too late to think about the initial state of the general state is full of test data occupied. But this is the content and the least amount of information in the stage, many users will be in the initial interface to determine whether the product is worth a use. Ignoring the initial interface is definitely a big mistake. You know, the initial interface is the first impression of the product, there will never be a second such opportunity ...

Jobs must have been deeply aware of the importance of first impressions ... Whether it's the thrill of opening an iphone box or the OS X OS Installation and the first-run experience, jobs may be thinking for the first time that it might be the most important thing a user can do with a product because of expectations and a preliminary impression of the product. --john Gruber

Some people may say, the user is very clever drop ~ for the increase of new function education is enough. But as I said before, users are impatient, and don't expect to spend a lot of time to listen to your sermon. Good design pursues an instinctive response, and it is easier to accept that the design of people's mental model lowers the cost of learning.

Whether the child or the elderly can use the ipad fluently, more information is available on the instinctive interaction design.

Another view: Internet products are mainly designed for "intermediary users".

The Enterprise establishes the website business model to be different, decides for the novice or the intermediary User Service.

The business model of the Internet is numerous, the different type of website often has the difference of target user. The main goals will be different.

Internet business model

Generally speaking, the more the user loyalty and stickiness requirements of the site, the more to try to meet the "intermediary user" needs. For the constant pursuit of user stickiness SNS sites (such as Qzone space, Facebook), only some of the basic applications for novice use slowly is not enough. More and more SNS are becoming more and more platform to meet the growing appetite of "intermediary users" by adding new and more complex functions and applications.

Web site development at different stages, new visitors and return users different.

With the development of the Internet, more and more products hope to increase the stickiness of users, retain the intermediary users, through the continuous increase of new functions to attract old users to continue to visit. If not scientifically will return the user (more than equals 2 times) as the intermediary user, then the website different time new visit user and return a visit user's ratio also is changing. The initial site, through marketing and other means of benign new visitors to the ratio should be higher than 20~30%, or even higher than the return user is also normal. Web site viscous increase in maturity, perhaps a return visit to the majority of users. Website in order to continue to grow and develop, and constantly introduce and optimize the "intermediary user" function, to maintain user freshness and interest is also very important.

Finally found: I wordy for so long did not appear an absolute answer. It is hard to say whether the Internet product is for novice or intermediary user design, or to be based on the actual situation: your site positioning, development time and size of comprehensive consideration. Many times you need to focus on the design of the novice and try to keep the middle user. At least in my opinion, Internet product design is as important as the intermediary user.

Original link: http://www.zhangyq.com/internet-products-designed-for-whom/