Who's going to sympathize with the box event in the TV station

Recently, SARFT on various boxes of some of the policies in the media, the Internet sector, the investment industry set off a lot of waves, the whole incident around the box manufacturers and the SARFT policy discussion, the traditional strong television (not get the license) is rarely heard. Only iron brother in this sympathy for the TV station friends.

TV viewing is unfair to the TV station and should be canceled.

Radio and television various policies in private also often spit trough, but box incident to the SARFT requirements box manufacturers should not add TV back to see the function, iron Brother is holding hands for.

TV station is broadcast platform, especially under the system of system and broadcast separation, the main income of TV station comes from the advertisement of the program broadcast. In a sense, the television program is also in line with the free thinking of the Internet, that is, free to watch TV programs, but to watch ads. For users, advertising is unpleasant, especially a variety of nasty ads flooded in, but not because the user is not happy to make the TV station completely do not broadcast ads.

and TV back-looking features can make users do not have to follow the traditional television broadcast time, replaced by the program can be broadcast after the selective viewing, of course, can be directly quickly into the TV ads. This is clearly not in line with the normal business logic, the platform to user experience as an excuse to remove the content side of the existence of advertising, in the love of reason are difficult to say. Especially for some popular columns, the premiere of the advertising costs are relatively high, television back to see clearly the value of advertising costs compressed to a new low.

At the beginning of this year, roaming to the user experience in the name of shielding video website ads, causing strong opposition to the video industry, the reason is very simple to move the content side of the cheese. Brother Iron Respect the user experience, but strongly opposed to the user experience well-known to disrupt the normal business order of things, such as TV back to watch and travel shielding ads.

The video was designed to narrow the gap between TV stations and video sites.

TV station in the Internet age is gradually at a disadvantage, in addition to its platform, content, and other restrictions, a big reason is that the competition between the television and video sites is not at all a level.

The TV station before separation is a big organization of content production and broadcast, and the best time for the TV station is the former. The country's TV holdings have continued to rise, with users moving from radio and newspapers to television. The separation of the content from the broadcast let the professional Third-party company to produce content, the television station is only responsible for the broadcast, and the most popular TV program is also the television and third-party companies to produce and broadcast, such as "China's good voice" "The Chinese" is the Zhejiang satellite TV and CCTV and the production of star cooperation.

At the same time we look at video sites, not only content providers have started to make content, video sites more and more past the TV station, TV more and more past the video site.

And the television broadcast aspect also must be subject to the related laws and regulations policy restriction, all broadcasts the TV series to obtain the broadcasting authority to issue the broadcast qualification, even if the content is lawful also to obtain. and video sites and boxes in the past is often the first to buy films, then broadcast, and finally obtain the qualification, so, how can the TV station and video site in a competitive level?

Sarft to not obtain the qualification of the foreign video unified audit, is also trying to reduce the gap between TV and video sites, only under the same conditions, its competition is fair. It is also announced that the future video site to be with the television station under the same policy supervision, video site also formally farewell to the development of the savage era.

What is the future of TV stations?

He said he rarely watched TV, and said that watching TV is Non-mainstream, and after 00 did not know what the TV remote control looks like. This is the grim situation facing the Chinese TV industry.

But Tico that the traditional TV station is far from dead, if the next play a good card in the future or some. TV station is a vested interest in the traditional broadcasting platform, and the current main business income of major TV stations is still the TV broadcast advertisement. If the real living should have the determination and perseverance of the broken wrist will not be vested interests, thoroughly go Internet road.

Tico suggested that the TV station can hold each other, use the production and brand advantages of the introduction of quality columns to share to the cooperation platform. In the past, only the copyright of the program to sell the video site simply, the typical breeding tiger. Broadcast programs do not have to completely please the existing television channels and ways, can be directly targeted to build platform network to watch the crowd, since the TV station repeatedly stressed that they should be net not as thoroughly net: traditional TV is only broadcast channels, online content and broadcast two channels, and is the integration of several television stations. As for the box, is also completely video website or manufacturer integration content product, the box matter is small, the content matter is big, the television station grasps the content upstream can have the first turn.

The box controversy, the public sympathy for more manufacturers, but Tico feel that manufacturers are worthy of sympathy, television is the real weak. Also hope that in the process of reshaping business civilization, television can win their own self-esteem.