Why did Starbucks get the first place in the social Media marketing awards?

 

First we look at the report from the Internet: Beijing time July 21 morning news, according to foreign media reported today, market research company Altimeter analyst Charlene Li in the latest research report on the social media relationship with the highest participation in 100 brands, including Starbucks ranked first,　　 Dell ranked second, while ebay, Google and Microsoft were ranked three to five. The following are the top ten brands and their score 1, Starbucks (127) 2, Dell (123) 3, EBay (115) 4, Google (105) 5, Microsoft (103) 6, Thomson Reuters (101) 7, Nike (100) 8, Amazon (88) 9, SAP (86) 10, and tie-ya Tiger/Intel   Research after a survey of 100 companies in the 2008 Businessweek/interbrand Best Global Brands and Facebook, Twitter, blogs, wikis, forums and other social media platforms that they often use, came to this conclusion. While it is hard to prove that corporate involvement in social media can lead to increased revenue, the survey data show that the two are related. The   report, depending on the level of social media usage, divides the brand into four categories. The most active use of social media is the "connoisseur" (mavens), which uses more than seven different channels and treats social media as a major marketing and business strategy. The second category is "butterfly type" (butterflies), which also uses more than seven channels, but is usually not very well invested. The "Select Type" (selectives) uses social media channels within six, albeit a small number, but with a deep commitment. The fourth category is "Wall flower type" (wallflowers), using six of the following channels, in the social media field is a novice.   The rankings are also being questioned on the internet, there is no doubt that any rankings will be opposed. Like China's universities, eldest brother, second Bar, Peking University Tsinghua University, noisy also can. The two universities are different in character. The following who is the old, that is not good, I was in the south and Zhejiang University read books, Both schools say they are the third in the country. I have nothing to talk about. Both have read, but Fudan, Jiaotong University also do not let, anyway, a few are in there platoon who is, 3,4,5,6, what. Oh, nothing to let them row to play well. In fact, we all know that the ranking of the parameters are important, the factor settings are different, The place must be different. Also in this case the participation of enterprises in social media rankings, we do not delve into the factors such as the .  my personal opinion: ranking more scientific, Starbucks and Dell do do a good job in social media marketing. I've also written some examples of business involvement in social media marketing .  We can easily get this reportSee the ranking factor and statistics that it gives to the company. As categorized in the report: "Connoisseur" (mavens), "Butterfly" (Butterflies), "Select Type" (selectives), "Wall pattern" (wallflowers), where "connoisseur" ( Mavens) employs more than seven different channels and uses social media as a major marketing and business strategy. The condition is first of all seven different channels. Show their participation degree .  Let's take a look at Starbucks ' participation and performance:  First we saw Starbucks set up a social media marketing group, there are 6 members. If you have 6 dedicated social media marketers in China, I can say that you are the first social media marketer in China. I think it is not too late, after all, China is still in the Enlightenment. Starbucks participated in 11 channels; It can be seen that Starbucks is still attaching importance to social media marketing, as Wheeler, vice president of Starbucks, said: "We live in the physical world with thousands's natural touch points, so when We laid Out of the vision for our social strategy, it felt like home for the brand. It's about the relationships we customers, not marketing.  1, on the Twitter battlefield: we can see that followers is 262033, and following is 86334, is a two-way communication, not a one-way transmission, as in the Obama and McCain campaign, with Obama's people, Mr Obama also follow many people to make voters feel the satisfaction of their own self-realization. (at present, China is unable to log in directly, you can use proxy server or other login)  http://twitter.com/starbucks/We search for Starbucks in Twitter, we can find multiple accounts. Like Dell's multiple accounts, Each account has a different function.

2. On Facebook, although Twitter is the most popular social media presence, it cannot shake Facebook's influence and pattern in social media.  Http://www.facebook.com/Starbucks, Starbucks has up to 1.5 million fans on Facebook. We can see its influence. 3. I do not want one to enumerate the Starbucks in the 11 channels, and then you follow to learn, but also copy. However, the specific social media marketing channels I have previously << social media marketing red >> in detail, You can turn it over. Starbucks has a dedicated channel on YouTube; http://www.youtube.com/watch?v=0xAwKBywrEk&feature=channel_ Page Starbucks has photos of products and employees on Flickr www.flickr.com (in China you need to use agents to see the content of the site) 4. One of the things that needs to be highlighted is the Starbucks http://mystarbucksidea.force.com/

This site, customers can provide their own advice and ideas, to Starbucks message, comment on Starbucks products, preferential interaction. Listen to the opinions of the masses, solve them quickly, and even better integrate into the masses.    Starbucks gives us the revelation: 1. Care for your users, in the user focus of contact (Touch Point collect) marketing. Focus on the application of new technology 2.    Enterprise high-level attention, hands-on force push. 3.    Set up a specialized agency responsible for social media marketing 4.     For different social media channels to do different activities planning 5.    Emphasis on interaction, practical solution to user feedback, problems; 6. The last thing I want to add, in fact, Starbucks in the social media marketing activities, not plain sailing, there have been failures before the case reported. My previous blog has a narrative. But the Chinese saying: Failure is the mother of success, your company will never make mistakes if you stay there.     But you missed the marketing opportunity. Tangxing to focus on social media marketing personal blog address: http://blog.sina.com.cn/along5418 Contact Email: along5418@gmail.com Part of the material based on the network of original articles, reproduced please indicate the full report download: http ://www.engagementdb.com/downloads/engagementdb_report_2009.pdf