Why do so many websites or online shops not make money

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What do we do for a website? What is the shop for? Nonsense, of course, in order to make money for Caesar, but in the face of this impetuous market, looking at the codification of the people, to embellish the various electric business "myth", everyone with the same doping, to a pile of so-called sales achievements are ecstatic, feel excited. At the last reckoning, a split, silly, blind. Surnamed Ma, surnamed Li, surnamed Liu's landlord hid in one side secretly smiled.

Then each analysis of the reasons, Taobao advertising fees too pit dad, Baidu's artificial intervention bidding is simply rob money, Jing Dong's buckle point is simply not let people live ~ ~ After the calm, and began to analyze human resources too expensive, the direction of exerting force is wrong, the capital broken chain, Autumn yellow don't pick up and so on; but is this really true? The boat feel otherwise, the sales data is amazing gorgeous shop or website did not make money, I think the final problem lies in the following 6 points;

1, only look at sales, only to pursue the growth of performance, ignoring profits;

This is too common on the Taobao platform, to preempt the core keyword flow of the category, hot word flow, have to brush sales, give up the cost of profit, burst sales, the big investment, but led to the chain of capital chain, ignoring the most important profit costs, always think as long as the category of the flow of the giant's position, the money can be slowly reflux.

But actually? Do not say the cat every deduction point, also does not say human resources month of consumption, just Taobao cat closed the environment in the various sources of traffic, and that should be the normal service seller service, like a broken n-hole bucket, the money is so long gone.

That's not the point, even if you've maxed out sales, accounted for the category and hot word flow giant, but if you do not continue to explode, and then brush, be chased and replaced is sooner or later, the psychology of gamblers, has been thrown out of the money can not be thrown away, well, then throw.

2, service competition weak, weak force to take profits;

Everyone knows to do service, even if it is a price war with others, your service is not with the superior, the chance to abandon you is also very big, for example, the same is selling SLR camera, digital products, the price space is placed there, you can not bleed put too; but the brutal reality has forced many businesses thirst, but so, you find You're still but.

Why not? Of course is the service, others provide free SLR photography training, exclusive customers photographic school group maintenance, not only led to sales, but also the cultivation of customer stickiness; to know that each group is a small circle, buy SLR camera people, must also be a demand for photography, but the SLR is not more than shoot, m file settings, composition, Sensitivity, shutter speed and so on, need professional knowledge and exercise, but selling SLR business can provide training services free of charge, apart from sales and training of customer stickiness, but also can extend the promotion of other related sales, as long as customers believe you, resulting in dependence.

And the role of these trainers, natural, to service with sales, the use of the wonderful, keep the heart.

3, the brain drain, the staff inefficient profit loss;

Before the boat heard several bosses talking about the loss of staff, in the sending generation has seen similar posts, said what under the people do not know bragging, blindly pursue high salaries, but forget their own pay and growth. In fact, many bosses have a similar mentality, feel that they are giving each other a mouthful of food, is a party B both parties, with absolute right of speech, then of course, to my needs-oriented.

Remember sending a post like my assistant resigned to the disobedient under the hand to see, have to admit, standing in the public and boss role of the view is right, people only pay can be trusted, can assign the task, plus high salary and so on.

The boat also thinks this is nothing wrong, but it needs to look at the environment and people, if from the perspective of talent? People have the real material, need is the platform, can let him let go a stage, and in this time of the money in seconds, you expect a skilled, capable talent, the hardships of the past before the test, After a quiet pay, then talk about pay and so on?

It's like a little couple who've been living together for months, the woman said to buy transformed house to marry, the man came to the sentence, there are children to say, this analogy although inappropriate, but the boat feel is very appropriate, a little deviation from the theme of the boat will not talk about the company personnel to coerce the basic salary, enhance their own achievements, such as the dark.

Seemingly to save money, in fact, you are in extravagance and waste, because the brain drain, vacant positions, new replacements, the company position familiar, the use of profit and so on, this is the need for a cycle, no talent independently, your company's subsequent weakness of hill climbing, turnover is not up to expectations, really do not know who lost

Inefficient staff, in fact, is a management, rewards and punishments, as well as the company's atmosphere and cultural issues, some private bosses are good at painting the pie, can be a novice rookie temporary moment, but for a long time, can only be replaced by hehe.

For some small and medium-sized enterprises, human costs are the most expensive, but human resources are the core resources and competitiveness of the company. Big Head, on the small, ah, indeed sad.

4, the product has no bright spot, for returns the cash flow sale to give up the profit;

The market is not optimistic, the product selection of no bright spot, but how to do? The money has been smashed out, anyway is a loss, always can not lose too much, then well, put the serum warehouse.

In the past TP find the line under the boss to talk about business, said that one of the many benefits of electricity can be clear inventory, this in the garment industry should be very common, but really will give up profits, lost to throw it?

Boat feel, or environment, as well as early market analysis and product analysis is not in place.

5, wanton dozen price war, advertising war, promotion war;

True gold and silver profits, so burned, the price war on the promotion of the war will not say, basically has become a normal, and found a product like their own, but sell cheaper than me, how to do? I am also cheap, there is no other discount, I do not fight it? The user looks, this is only 89, That's 130. A little advantage is not, it will be destroyed by others.

But is that really the case? Does the user really just look at the price? Of course not, the user covet only take advantage after the pleasure, if your service, your product added value can let users feel that they take advantage of the price war, you can totally smile view.

Isn't that so? For example, two women, the same product, one sells 110, one sells 210; it seems to sell 210 is in the death, but they are not only for customers like to send the exquisite small gifts, but also for customers to buy clothes, give fashion collocation, beauty of guidance advice service, etc. You think that sell 110 yuan, still enough to see?

Not only the loss of hair is not left, but also can not achieve the desired effect, sadness.

Then is Taobao day Cat's hard wide, is said to have been quick to catch up with CCTV ads, Baidu, CCTV ads outside the third, are we this group of hard to contribute to the electric quotient, no, should be to crush.

Why? Because Taobao cat what is a closed circle, do not buy, there is no fresh flow, so can only horse Home Army.

So why is it so crazy about fresh traffic? Also can why, accumulate the old customers also with the same as money leak away, regardless of service, only catch sales, how much fresh flow is not enough for you to use, not only to obtain high costs, conversion costs are high.

Hey, you want to talk about CRM? Can you change the word? No, why? Because do the website, do the network promotion, the painstaking efforts of the pool, the construction of the maintenance of the pond, we have ready-made, incredibly still as nothing, this is not the head of the smoke.

To know some personal websites, "small but beautiful" website forum why Dare to ignore our gorgeous Li Ye's mercy? Because of these ponds, because of these old customers, familiar with their brand services and products of old customers. Baidu search for the flow of dependence has been poor, so that is why he is Li Ye, or uncle Wang?

Electric business platform of Ponds, customer maintenance, etc., by nature than the effect of the site forum is a little bit worse, the choice of pure trade, trust what, really is not a level, but not can't do, like what Nala brands such as the operation of not too good, anyway I pay attention to it this period of time, in addition to the fine system of customer maintenance, On the hard wide, advertising stations, price wars, and so much depends on really little.

6, money is not money, all become inventory;

This should be in the final analysis with the fourth problem is the same problem, is the market environment, customer products and so on is not in place, but a loss of the lost capital, a seemingly still a little hope, but there is no fresh funding flow support, but also autumn yellow not pick up, back to the weak.

And friends exchange ideas, on the written down, the talent of the people when a meal chat after a few eyes smile, have similar problems friends, may wish to seriously think is not so, can like the boat said to improve? Boats are also listed according to their own experience and ideas, may have inappropriate, partial side of the place, welcome to contact me , tell me exactly.

Finally, as always, advertising, welcome to the blog of the boat, snow words http://xzsay.com/together to share the exchange, do not hide their own experience dry goods, the more share you get more.