Why "pull the net" in the domestic play of the turn, and LinkedIn is not?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Although the network is still a traditional recruitment site structure, but in the product on the "micro-innovation", so that products more in line with the characteristics of the Internet population, and truly meet the needs of users; At the same time, using the Internet circle of SNS platform also wired under the café, word-of-mouth dissemination and sharing, the user like rolling demand roll more and more, It is a model of information interaction combined with the marketing of fan groups.

At the beginning of this year, the social marketing company of Black Horse was about to recruit two interns for new media editors. At that time, I arranged the manpower in Zhaopin opened an account, released the recruitment information. After the release of information, the resume has received quite a lot, but very few, most of the resume with the position is inconsistent with the overall quality is not too high, let me a big headache. Later, I found in our company internship a girl, in her People's University Forum on the recruitment of resumes, hair not long, the resume is like snowflakes sent over, are famous schools of the counterpart major, enough I picked.

This thing, let me understand two reasons: first, with the development of the Internet, such as Zhaopin, 51Job, such as traditional recruitment companies can not meet the needs of users, especially in some emerging industries. Second, such as the University Forum, fresh Recruitment network, such as vertical recruitment site, still a great influence, efficiency is very high, may be more and more important in the future.

This reminds me of the recent hot pull hook network.

Pull Hook is a vertical area focused on the recruitment of Internet companies in the emerging web site, online just over a year's time, the number of users has been 1 million, and is also a more professional internet practitioners, the current resume delivery volume has more than 2 million people, on average, 5,000 a day on the hook to find work, many people only cast a resume , you get a job (fancy a company), and the fastest job seeker takes a minute.

Pull Hook network performance, also won the favor of investors, May 2013, by Xiaoping, Zeng Liqing, Dongfanghong Road and other well-known investors invested 4 million angel funds, a round and by Bertelsmann investment 5 million U.S. dollars. The second round of funding, just announced today, has just melted 25 million of dollars, with the investment of Qiming, the Bertelsmann Asia Fund, which has valued 150 million dollars.

By contrast, LinkedIn, one of the world's leading business social networking sites, has long had a reputation among China's high-end workforce, but has been slow to open up (LinkedIn has been in China this February to begin a localized attempt in the country).

Some of LinkedIn's Chinese apprentices, such as the street network and the neighboring network, have been developing in China for years and have been developing without a plague. Now the pull-hook network, at the beginning of the original has also imitated LinkedIn, at the beginning, the founder Xu and the team want to do is "internet industry LinkedIn." February 2013, the first version of the hook online line. After 3 months of operation, it was found that the user's growth was slow and the contents above were mostly empty. Around May 2013, the "LinkedIn version" of the Pull-hook network officially closed. After finding out that LinkedIn was out of line, another founder, Madelung, saw a role model, the US online recruiting website Dice. This is a positioning technology industry online recruitment site, the site has accumulated 86,000 science and technology posts, which let Madelung inspired, decided to learn from dice, the same positioning in the technology industry vertical recruitment. After this revision, pull the net slowly on the right track, in the Internet vertical field of influence more and more, in the Internet recruitment of the Red Sea field in a smooth breakthrough, creating a vertical recruitment field of new models.

Why is it that in foreign countries the heyday of LinkedIn in China Acclimatized, and a new start-up companies pull hook can be a sudden rise? Black Horse think there are three reasons:

One is the nature of LinkedIn SNS, has passed the development dividend period.

As we all know, SNS one of the most important characteristics is the need for user accumulation and user precipitation, need a dividend period and time window. Chinese Internet companies ' 2009 Twitter-like microblogging, because there was a dividend period, it is estimated that there are no internet companies. Moreover, now SNS platform so many, micro-credit and micro-blogging and other social networks have squeezed everyone a lot of time, we have no patience to run a business social SNS, this time instead a simple recruitment information site comes more direct, more efficient.

In foreign countries, LinkedIn was founded in 2002, a few years ahead of Facebook, and has already completed user accumulation and user sedimentation, creating a social network based on business social networking. In addition, LinkedIn is not acclimatized in China, there is a problem of China's national conditions. On the issue of business social interaction, foreign people are weak social relations. Because foreigners have a strong sense of integrity, in the recruitment of staff often pay attention to the staff's qualifications and curriculum vitae and services to which companies, a bit of meritocracy meaning. For job seekers, they are also more responsible for their resumes, and there are few fakes on their resume. And China's business social, it is a little strong relationship with the taste of social, more focus on the circle and friendship. The Chairman and founder of the pull-hook network have not been successful in the test-water LinkedIn review: On the one hand, in the domestic, people and work-related exchanges more or more focused on the online, which caused the domestic social networking, only online business is difficult to do, and on the other hand, the Chinese people are accustomed to " Do business first friends, users are not accustomed to a line to talk about business first. So in China to do business social, only online is not good, but also wired or circle to support.

Second, the old Internet recruitment site, although all-inclusive, but in the vertical area, especially in the emerging industry does exist blind spots, for these emerging areas of recruitment needs do exist pain points.

Pull Hook Network in the framework, with the old recruitment site Zhaopin, 51Job no fundamental difference, that is, information online, one side is job seekers, one side is job-seeking units. The difference is that the founder of the network to understand the vertical area of the Internet, more understanding of the industry start-up companies and job seekers demand. For example, the job of the programmer, pull the network may be subdivided into Java, PHP, C + + and other specific positions. Then pull the net with the traditional recruitment site is the biggest difference, is product thinking, more respect than the traditional website user experience. Companies are now recruiting although it is free, but the corporate feedback requirements, more than 20 do not reply, you will not be able to see the new resume contact, so fully respect the job seekers. Traditional recruitment sites are based on corporate recruiting units, because they are advertisers. And the hook is to job seekers or the Internet crowd as the center, the traditional job site is to do is the platform for information exchange, and pull the net is actually doing the circle of the Internet, is an internet job seekers formed a common community.

Third, pull the net with other recruitment platform than, pull the circle of the property is stronger.

As we all know, Xu only in the pull hook before doing a famous internet industry 3W Café, then the slogan is "To do the Internet circle." After several years offline Café operation, all over also opened the branch, the Internet circle has gradually formed, has been the Internet user precipitation down. This is why a tick of the recruitment information will be in the micro-trust friends circle or Micro-blog share a lot, and traditional recruitment site is not. This is because the pull is rooted in the 3W coffee accumulated many years of fans, and these fans do need this information, they will be happy to share, which is mentioned in the previous strong relationship between social networking. It does not have to recreate a social network, but it can use social networks such as micro-letters and microblogs to spread word-of-mouth about recruiting information. At the same time, the recruitment of information in the process of sharing, users of the hook is like a snowball rolling more and more influence, which is why the value of the hook is so high the real reason.

In Black horse view, the traditional recruitment site is WEB1.0, that is, a simple recruitment information online, is a relatively simple and direct form of information interaction. Although LinkedIn is SNS, is a Web2.0, but the user accumulation and precipitation is too slow, both over the development dividend period is not in line with China's national conditions.

and pull the net, although still is the traditional recruitment website structure, but in the product micro-innovation, so that products more in line with the characteristics of the Internet crowd, truly meet the needs of users. At the same time, using the Internet Circle SNS platform also wired under the café, word-of-mouth dissemination and sharing, users like rolling demand roll more and more, is a combination of information interactive fan group marketing model. Pull Hook network in the field of Internet success, it is worth some other vertical field recruitment learning, vertical field recruitment site A new round of boom is quietly coming.