Why "star Box"? Haier says Nest for Chinese users

according to the user's habits.

Yesterday, Haier issued a "star box" smart home products. Unlike the TV box on the market, Haier defines it as a fool-like intelligent home environment housekeeper, which can control the air conditioner, purifier, lighting, and sound box automatically according to the user's custom. For example, the user uses the Star box after 7 days, it may according to the user uses the air conditioning the custom, the automatic generation user daily life curve, the automatic adjustment home air conditioner temperature humidity and the wind speed, does not need to go frequently manually regulates the air conditioner.

It is the same size as nest, and has the function of intelligent thermostat. But the star box thinks that Nest's functional smoke alarms apply to the House of the American family, but they do not meet the needs of the Chinese people, the Chinese and American temperature control equipment is a different system is also a factor-and the star box is tailored for the domestic users

In the Star Box co-founder, chief experience Officer Yang, the current smart devices are more to seize the entrance for the purpose, and the ultimate goal of smart home equipment is how to solve the user's life needs, not a variety of dazzling dazzle of the function. After remote control of the Star box by mobile app, the user can set different temperature according to the different conditions of each room. Including the built-in targeting of pregnant women and children, such as the scene mode, when the user selected for a certain crowd mode, the Star box will be based on indoor and outdoor temperature and humidity situation automatically adjusted to fit this kind of people's temperatures.

Why "star Box"?

Before the release of the Star box, Haier also launched the Air box, is a personal health and air management of intelligent hardware, can automatically detect indoor air quality, can be home in the air-conditioning, air purifier, such as a variety of home appliances interconnection. Among them, the ability to detect indoor air quality functions of products are also introduced by the Internet, such as ink air fruit.

And Haier this star box product in part function and air box similar, we can't help asking, is it a substitute for air box? Star Box technology director Shibin said that the Star box and air boxes are the product of Haier's intelligent air ecosystem, using Haier's existing resources to make products. But it is not an alternative to Haier's other products. Air box positioning and Star box is different, the first generation of star box products are targeted at home central air-conditioning user groups; The user group of the air box is the home air-conditioner user. This is also very good explanation of the Haier Star Box Conference on why the emergence of Vanke and Longhu property developers figure.

Yang also said that Haier is working with real estate developers to build intelligent housing solutions, including for residential users to provide central air-conditioning, fresh air equipment, ground heating, air purification equipment. Shibin also revealed that the Haier Star box will make full use of Haier in the central air-conditioning of the business-to-business resources, such as commercial real estate, residential real estate customer resources.

The team behind

According to Yang, this product's creativity from the Haier central air-conditioning under the creation of small micro. At present, Haier has a number of small micro-companies, including air boxes, star boxes around smart home research and development of intelligent hardware products are led by these small micro-team, and half of the team or even 70% of the members are from the Internet elite and creators.

Haier will be its own small micro-and the original traditional business units combined, the composition of software and hardware consortium, Haier is the future development of intelligent products, "Haier's original staff to air-conditioning, purifier and other hardware technology research and development personnel, their advantage is the understanding of home appliances products, as well as to understand users in the use of home appliances products pain point." Shibin said that the Star box love Baby and sleep function, is to solve the mother and child users and sleep-plagued users of the air conditioning temperature can not control the pain point. "And the small micro is the introduction of more resources on the open platform to attract more partners to participate in the development of household equipment, as well as market promotion." "Yang said.

The ultimate idea

The geeks of Haier's products ultimately envision the Star box as a connecting center for smart homes. "We will also expand the data cooperation object, let the Star box function is more perfect, then through the open API realizes to each brand, each domain household appliance's finer, the precision automatic intelligent control, causes the star box to become the real Family Intelligence Connection Center." "Yang said.

"It has wired or wireless two-way transmission, in the data reliability and stable access than the simple infrared control has a certain advantage." "Shibin is very optimistic about the functional ductility of the Star box. "We are not satisfied with only a smart thermostat, but have unlimited possible platform products." Yang revealed that the star Box has an open API interface.