Why the soft marketing can achieve effective brand promotion effect

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Today's internet is no longer more than 10 years ago that can only look at the text, pictures, but a large collection, which is rich in content, has begun to replace newspapers, television, radio and other traditional channels of communication. Therefore, more and more people choose the Internet, the promotion effect on the Internet is more and more to the force.

In the face of such a big publicity platform, many traditional enterprises began to stir, want to use the Internet to create network brands. In the face of so many promotional methods, often let them find no clue. A night I recommend a method to my own experience: Soft wen marketing. How to make good use of soft marketing for traditional enterprises to promote the brand? What advantages does it have compared with the traditional way of propaganda? I'll tell you about it tonight.

A, soft wen marketing has a more detailed interpretation

Traditional hard advertising, is a very direct product or brand propaganda, through the newspapers, magazines, television, radio, the traditional four media to see the ads of the people an impact-like effect. Just a few 10 seconds of advertising that the effect of grabbing people's eyes is naturally extremely lethal. But because too direct, commercial nature is too strong, not good publicity brand characteristics, sometimes the effect is not very good. and soft marketing is the opposite, it is not like hard advertising has so explosive, its propaganda is often hidden, silently. There is a kind of smooth and silent, in the silent listen to thunder, to target audiences easy to accept the way into the hearts of consumers, and in the consumer often intensive place for soft education, impress consumers, and ultimately promote consumer behavior of a "soft" marketing tool. It often has a very strong readability, can be their own brand characteristics of the incisively and vividly, attracting a large number of netizens to read, which hidden corporate brand elements, often unable to detect, unknowingly in the corporate brand has been embedded in the hearts of readers. If the hard advertising is a missile cannon, with a stunning power to give opponents a heavy blow. So soft wen marketing is a rainstorm pear needles, killing in the invisible.

Second, soft paper marketing more money, more efficient

Hard advertising has a very big feature, that is, the need for high advertising costs. Often an investment takes hundreds of thousands of or even millions of, while in traditional media the time is usually just more than 10 seconds in that period. and soft marketing is the opposite, it has to pay the investment is quite low, generally need a write fee, high flow of the platform to release costs, need better results sometimes need creative costs. If the use of some free publicity platform, the cost is less. Coupled with the current internet has greatly replaced the momentum of television, newspapers, the brand publicity on the internet has been getting better. But from this point of view, soft marketing has far more cost-effective than hard advertising, it is worth the traditional enterprises to try.

Third, soft wen marketing can grasp the minds of consumers

In contact with soft marketing in the past few years, through the thousands of soft marketing cases of summary analysis, a night that the soft wen is the most unimpeded way to seize the consumer mind. This is closely related to the properties of soft marketing, because to do a good job of soft marketing, usually have to go through the investigation of opponents, grasp the market, analysis of product needs, from the requirements of the core value, the core into the soft, soft paper submissions, and constantly modify until the best seven stages, these seven stages because the full study of consumer behavior habits, Transposition in the traditional marketing field, equivalent to experience a complete marketing process. A short span of more than 1000 words, the value and the essence is to grasp the consumer mind, in order to achieve the final marketing effect.

From the soft marketing of all aspects of the characteristics, compared with hard advertising has a very big advantage, is the initial contact with the Internet to create a brand through its traditional enterprises is a very good choice. Of course, there are many ways to try, such as micro-blog marketing, micro-credit marketing, as well as the promotion of corporate brand reputation as the theme of the site, the above has a special interface to different perspectives like viewers to promote their own brand. I hope this article for the Internet to build brand boss some inspiration, a lot of try, there is always a way for you.

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