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Recently do search engine keyword promotion, understand the major search engine prices, Baidu start price 5600 yuan, Sogou 3600 yuan, Soso is 3000 yuan, in short, domestic search engine is almost 3000 pieces, no matter how much money, feel very uncomfortable. And Google 100 can start, almost no threshold to speak, anyone can be without psychological burden of participation. Finally, to try for the sake of the company to choose Google, after the trial, the decision will continue to do.
Why the domestic search engine to set such a high threshold? There may be many reasons, such as the company's market strategy, Chinese market characteristics, but Zhang Martin 211.html "> think there are two points:
1th, Baidu with good head. Baidu is the eldest of the domestic search engine, and it set a high threshold to show their own market scarcity, and in the country, all know that cheap goods, good goods are not cheap, other search engines have no way, had to set a considerable price, indicating that they are also very market.
2nd, not confident and open. The domestic search engine does not have the confidence of Google so stroll, dare to give customers a trial opportunity, a customer came, even if the cost of 3000 is not satisfied with the go, for the search engine also has a realistic income of 3000, do not lose, as long as a certain number of customers to continue to participate in the trial on the line.
The inevitable result of not being confident is that it is not open enough. The lack of openness is a common problem in China's Internet, where a prominent position on Yahoo's homepage can be seen directly on Twitter and Facebook, which is unthinkable on domestic websites.
Therefore, on the threshold of search engine promotion, Google is more valuable, fully demonstrated its self-confidence and openness, this self-confidence stems from their own technical standards, in the AdSense and AdWords system has fully demonstrated the strong gogole technology, a lot of complex and meticulous functions, Those who use it should be hard to forget. and have self-confidence is not afraid to open, so Google Open is also very thorough.
On the other hand, Google's approach seems to be more far-reaching, because the threshold is low, the participation merchant is many, can provide the website alliance the rich advertisement and the revenue source, in turn will have more website participation and sticks to the AdWords system, this has stimulated more merchant's participation enthusiasm, this is a virtuous cycle process, This can also explain why Google has withdrawn from China, while AdWords and AdSense are still vibrant.
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