Why watch the Magic question

The magic question is a legal aspect of the vertical question and answer website. Currently, there are 1000 certified lawyers. Online consulting lawyers are billed on a pay-per-click basis, and the offline Chat is billed by the hour.

Magic Quiz

With the rise of the U.S. Quora question and answer website, a number of domestic emergence of a known as the representative of the question and answer website. In contrast to the broad range of questions and answers, the question of questions and answers gathered on legal issues.

The key question is to provide legal knowledge and legal question answering service, the user can ask the real name registration lawyer to pay the question and answer, and has reached the lawsuit agency relation. As a platform, the Magic Quiz will be divided into a certain proportion, so as to achieve commercial profits.

Key questions and answers provide the main value: when the user encountered legal issues, the first time to provide the relevant field of professional lawyers, targeted to solve the user's problem.

The founder of the Wang Hansu recently accepted the Sina Science and Technology "Genesis" column interview, discussed the feasibility of the legal questions and answers website.

The following is a transcript of the interview:

Genesis: Why enter the legal question and answer this relatively partial door or relatively narrow market?

Wang Hansu: Ordinary users will think that the legal services market is small, is a partial door industry, but it is because of the door, so there are great opportunities. It may not be understood that the market for legal services in China is in fact a huge gap in the size of the United States. China's legal services revenue is about 50 billion trillion yuan, while the U.S. market is 1 trillion dollars in size.

Before we cut into this area, we compared education, health care, financial management, law and many other fields. Financial management, health care and other areas of the user awareness of high, but this also led to fierce competition. Cut into the field of legal questions and answers, due to the lack of competitors, we think it easier to enter, although the risk is big, the opportunity is also big.

At present, Chinese enterprises and ordinary users enjoy a very low proportion of legal services, only 3% of SMEs can have legal counsel services, the proportion of individuals with legal services is lower, almost negligible.

How big is this space in the future? We have different views. But we think that this market is very big, the enterprise and the individual market is very big. With the expansion of enterprises and personal assets, there will certainly be property disputes, property inheritance and other problems, legal service needs will be more and more.

Genesis: What value can the Magic Quiz provide to users?

Wang Hansu: We through the magic trick to provide users with two points of value: first, through the Web site, so that ordinary users have a knowledge of the law, so that users understand the law can help you solve problems, avoid legal risks, to provide certain help.

Second, when users encounter legal problems, need to solve, it is possible to find a lawyer. The key question and answer lets the user at any time need, gives you to provide the corresponding field the professional lawyer, solves your demand.

Legal problems are unpredictable and occur randomly. We will respond quickly and help you find the right lawyer and give the answer. This is a very important reason why we do this website.

Genesis: What is the positioning of the magic question?

Wang Hansu: We will not solve the problem of prosecution, we are just a platform to help you find a lawyer to help you, and the subsequent proceedings and other links by the lawyers to solve. In fact, many lawsuits in the country do not need to be prosecuted.

Instead of competing with law firms, we let lawyers give answers from a professional point of view, giving users a sense of the laws and regulations, such as how to qualify for a home under the latest real estate control policies.

Genesis: Some legal questions about the user can actually be solved by search engines.

Wang Hansu: Start users may search the search engine for answers, but after studying the answers, we find that some of the answers are not the answer to professional questions. In such a free model, lawyers will not give a better answer, the model is not sustainable. Lawyers do not have a profit model, it is difficult to provide in-depth answers.

Some basic questions can be solved by search engines, but a large number of professional questions are not actually answered. Considering the legal field of more professional, more knowledge, these are difficult to move online, and the legal provisions are also dynamic changes, which makes the problem is very complex. As users ask for more accurate answers, there must be such a demand.

Genesis: What are your strengths relative to the general search engine?

Wang Hansu: Our answers are provided by lawyers registered by real names. These answers are more reliable, and search results need to be resolved by the user.

Our model is to build a Web site in a social way and establish relationships between users and lawyers. With free questions and answers, ordinary users will gradually get to know the lawyer, and then it may be possible for the lawyer to become a legal advisor or to have a lawyer review the contract.

Such a pattern could not be solved by a generic search engine. On the Internet, users must have such a legal service. Now we have a small number of users, but the stickiness is very good. User feedback is better than expected.

Genesis: What concerns are there at the beginning of the platform?

Wang Hansu: Initially we feared that users would be afraid to use the privacy problem, so they used a closed community to keep their privacy. If the user is unwilling to disclose the problem, we will not disclose it.

Many people may not want to come to the Internet to ask questions, that there is a legal problem directly to find a lawyer on it. In fact, the difference between lawyers is also very large, there are different expertise, many users may not know what kind of lawyer to look for. In addition, the legal profession is opaque and there is no evaluation system. Now we have the quality of our lawyers ' questions and answers, so that users can judge lawyers.

Genesis: The Magic Quiz has also attempted to provide a fee-for-answer service to a lawyer.

Wang Hansu: Paying is now more difficult to implement at home, and our current fee is very small, which may be related to how we have not yet figured out how to implement the pay question. From the user's point of view, they are willing to pay.

We have now made clear that the users of some of the more worried about the legal issues, is absolutely willing to pay, and more willing to. If it is a wide range of knowledge-type question and answer service, the question and answer does not have the timeliness, the charge certainly not. We believe that the law of paid questions and answers exploration can go down.

Genesis: Now there are a lot of questions and answers, some sites may also provide some legal question and answer service, how do you establish a competitive advantage?

Wang Hansu: The quiz platform can be done by anyone, but it depends on the amount of resources being consolidated. The question-and-answer relationship has been established with lawyers, lawyers and lawyers ' associations across the country, and this process takes a long time, so we have a certain first-hair model. The integration of resources is critical, which is our biggest competitive threshold and advantage.

Genesis: What is the data on the agency relationship between the user and the lawyer on the Magic quiz platform?

Wang Hansu: The amount of agency relationships that users have with lawyers is low, mainly because we've just begun to promote them. At present, the Magic Quiz platform has more than 1300 real-name registered lawyers, with the largest law firms in the size of the same. After gathering so many lawyers, we did some service on the client side. Some promotion will be appropriate this year.

Genesis: How do you see the future of such a vertical FAQ site?

Wang Hansu: Knowing that this model may not be very reliable, it follows the Quora of the United States, but where is its value? is questionable. Know the current mode and service, Baidu, Sina, etc. can be solved. Can't think of the reason to use it and its unique value.

I am optimistic about the Professional category of the site, especially with the combination of offline mode. If you have lawyers, teachers, doctors and other resources, this is feasible. I think there will be a business model, and once done, it will be big.

Service industry after the Internet, can bring convenience to users, but also to solve the information asymmetry, opaque issues, which will bring benefits, such services can bring value.

The vertical question and answer platform needs to address the relationship between the professional population and the platform that provides the service. Let lawyers make more money, let them improve efficiency, such vertical services, will be very successful in the future. Although the initial stage is more difficult, but it will be stable, difficult to be surpassed.

What is the main focus of this year's work?

Wang Hansu: The Magic question and answer team only more than 10 people, now the operating cost is lower, this year's main work or build platform, gather resources. We will make a large-scale promotion after we think clearly about the charging mode.

We also need to do some exploring in the user payment mode. We may draw on the insurance model, allowing users to spend little money on buying legal services, which may be a point of business explosion.