will continue: Su Ying to talk about this excellent SEO competition failure

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Read Su Ying wrote the "Talk about this excellent SEO competition failure" Article, must have a similar view, in fact, before this, Planning im286.cc is to make up for the deficiencies of A5, roughly Su Ying also wrote my views, then must liang this article hope to add some information about the network marketing activities of the planning process knowledge, is a personal experience summary.

We must first figure out what the purpose of the activity is.

Standing in the admin5 angle, is to interact with the webmaster, through the interactive process of the sponsor's brand out, so that more people know the sponsor, this is a form of marketing. A5 in this respect has done three sessions, this is the fourth session, can say activity has formed an influence in the SEO circle, but unfortunately Admin5 did not have a good operation of this brand, will be better after detailed.

From the point of view of the webmaster, many people say that the competition is not to get rewards, so good people? In fact, most of the contestants see the game behind some of the intangible value, because we have to admit that admin5 as a Chinese webmaster one of the three portals, its influence in the circle is visible, So take part in such a platform activity, then it stands out to gain a personal reputation, and the performance of your individual abilities can sometimes be more valuable than the bonuses you get in a game, because it might give you a job or a lot of clients, someone who agrees with you, you have value, and now everyone is smart, Because the SEO game and some other games or different, through the SEO a focus on the keyword can bring value to the site, this value may be greater than the reward, so not all for the reward, we hold their own good purpose. Analysis of the psychological factors of the participants, the activities of how to operate, must be good after the detailed explanation.

This is a good three-party activities, organizers, sponsors, contestants, the three parties to obtain the needs of each. In the event the organizer played the role of leading traction, the participants are the accelerant, only the more combustion-supporting activities will be more hot, the organizers are more willing to see the result is that the sponsors look happy, the contestants have fun. Therefore, the organizers in coordination with the sponsors, but also better serve the contestants, let them have fun.

What did Su Ying say?

1. This time the organizers said that the Bo hundred excellent SEO contest will be in the domestic 50 network media and print media synchronized propaganda, but I have so far only to see the organizers themselves, others did not see any media. Let's not talk about 50. Now the race is coming to an end, I have not seen any relevant promotional articles, the venue is no more than the Organizer forum, if the publicity in place, Baidu Index increase, then the game is more exciting. But every day, the search volume is about 1000. Completely uncompetitive. Perhaps the official said I was wrong, that we are really in 50 online media publicity. Posted in their forum. It seems that I am really wrong.

2. Sponsor's failure, this time the sponsor is "zhi au" Even this two words I am to Webmaster Forum SEO Contest Bulletin copied over, not to talk about Zhi Union's website address. I have no idea at all. If I had not been invited to do some cases, I do not even know what the Zhi-au is doing? How many of the contestants can write the Web site?

3. The game time is too long, generally one months to two months from a word-free SEO, time is enough, and this time for three months, nothing more than to let themselves and sponsors get more publicity, enhance their own brand. So that many people put more energy. Also let a lot of people lose interest in the middle of the game, time fixed long at all meaningless.

Must give the network marketing plan idea activity brand management

Have you ever thought about running an event in a circle for a long time? In the entertainment circle can Do "Super Girl" "Happy male Voice" that why SEO circle can not do? ADMIN5 has its own media platform advantage, which itself is easy to do, SEO contest Admin5 also did 3 years, this year is the 4th year, However, according to the understanding of the previous activities, ADMIN5 found that the activities of their own brand awareness of the operation is not enough, specific performance in:

did not organize their own special website

Must liang this April just know SEO competition, in order to understand the past 3 session of the game situation, not easy to search on Baidu to some previous game information, this information is messy. But if Admin5 can build a competition website, adhere to every session to do, I believe that the game will precipitate some historical information, brand is a need for history.

Take full advantage of ranking keywords for sponsors

Independent thematic event image can better solve the problem of lack of sponsor brand display. For example, the World Cup in South Africa, why are the door to build a special website? Because of the World Cup, the Internet users of football information is extremely high, there is value of attention, the portal built by the World Cup has been to find their own name sponsors, even these sponsors or their own to find the door, They are optimistic that this platform can be all-round three-dimensional display of their own brand.

Keyword not considered for sponsor

So Admin5 also can do so, but Admin5 did not do it, but using the original platform as the release of the game information, ask the ADMIN5 media platform on the messy information, users how to find the game-related content, even if sporadic one or two articles related to the game appeared on the home page, Still not very good focus, no focus on the sponsorship of the brand display will be greatly compromised, which will affect the enthusiasm of the sponsor's launch, there are Su Ying said the second, do not know what the sponsor is doing.

There is no platform for this topic, we can reflect from the side of the event organizers do not pay enough attention to this, officials do not pay attention to, then other media they are from what channel to get the information related to the game, even if the media are willing to report the game, they will not be able to start, will appear Su Ying said the first, the network media propaganda is not enough.

The last activity of the term problem, SEO due to the special nature of the contestants if they can be compared to a stable ranking is the real strength, after all, any website wants their SEO ranking is stable, time set short, is unable to show, three months of time not long, we go to work has three months of probation. This three months, if the contestants can also rank by the front, this shows a problem, you have enough patience, you are not afraid of boring editing work, you are passionate about SEO rankings, so congratulations, from my point of view I would like to find such talents become partners.

In fact, "activity brand management" concept can also be applied to various industries, we do not know why admin5 not to do better, but must be good or for admin5 planning design a reference case- IM286.CC Special Project Station, in the process of network marketing in any aspect of the user experience, whether the sponsor or contestant, for their experience to consider, in exchange for their approval and support, so that activities can operate well. (text/must)

Article source: www.im286.cc network    fourth Webmaster SEO contest Bo Hundred Excellent Exchange and learning section