Will soon allow them to automatically publish a large number of customized ads directly on the microblogging service

According to foreign media reports, sources said Twitter is seeking large advertisers, will soon allow them to directly in the microblogging service automatically release a large number of customized ads. The company will soon launch an application programming interface (API) to help advertising agencies and businesses launch large numbers of ads on Twitter.

According to sources, Twitter plans to launch the API in the fourth quarter, first testing in a limited number of partners. This could be done by opening up to big online marketers to push Twitter's fledgling advertising business forward. These large organizations rely on specialized software tools to publish a large number of ads that are constantly changing on popular websites like Google and Facebook.

"This will increase the opportunity for advertisers to take part in the market, and the current issue of advertising in T Witter has to be in conversation with salespeople," the source said. The move may also raise the risk of aversion among consumers, especially if the T-Witter service user receives a large number of advertisements for various teeth whitening and slimming products. So far, Twitter has been cautious, fearing that ads annoy users.

The 5-year company is taking steps to boost revenues as its valuations soar and may rise as expectations of LinkedIn and Groupon are on the market. According to a recent report by the New York Times, Twitter is financing activities aimed at raising 400 million of dollars and valuing it at $8 billion.

Although many details have not yet been finalized, sources say Twitter's advertising API will initially allow advertisers to automatically post 2 advertising formats on their websites: promotional tweets and promotional accounts. Promotional tweets allow advertisers to sponsor tweets sent by any user, and promotion accounts allow advertisers to promote their Twitter accounts to users.

Although Twitter is also a popular social networking company with more than 200 million registered users, its advertising efforts have lagged behind those of its larger rivals, such as Facebook, which are expected to receive 4 billion of billions of dollars of advertising revenue this year.

The new favorite of advertising

emarketer, a market research firm, estimates that Twitter, which only started offering ads in April 2010, currently has about 600 advertisers, which are expected to earn about $150 million this year. "We've been thinking about ways to help marketers get more value from Twitter ads," says Matt Graves, a Twitter spokeswoman, Matt Greves. But he declined to comment on Twitter's advertising APIs.

The API is a standardized set of technical specifications that allow different software programs to connect and interact. Twitter's upcoming advertising APIs will strengthen the self-service advertising system, which is scheduled to be launched by the end of this year. Websites like Facebook and Google offer basic AD self-service features that make it easier for small businesses to buy ads.

But this system is not suitable for large advertisers who need to buy bulk advertising. Companies that rely on large online marketing agencies such as Groupon and Zynga, as well as advertising agencies with multiple customers, often carry out large web advertising campaigns that may involve thousands of ads.

Many companies have developed specialized tools to connect directly to the advertising APIs that Facebook and Google use. EMarketer's analysis of ethics Bras Aho-Williamson (Debra Aho Williamson) said: "These tools can be published in the system of various types of advertising, and almost real-time calculation of the effect of advertising, which is the most successful, which is the right price for the click".