Wu Feng: Clever excavation website Long tail keyword

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A few days ago there is a network to promote the novice and Wu Feng exchange, asked me why his website Baidu ranked before but over the search volume is limited, I help him look for the next reason, found his home only to do a keyword, and the key words relative to the door, the search for the population is limited, the original word of the search volume is not high, before there are several bidding rankings, There is no reasonable amount of traffic. I suggest him, digging a lot of long tail keywords, the whole station for the chain long tail of the department, do a good job in the chain long tail keyword optimization, the SEO effect to maximize.

Now more and more webmaster focus on the long tail keyword, no longer like the former as a friendship link, more and more webmaster realized the long tail keyword effect and the need for optimization in the station, a product long tail keyword can say thousands, as long as you are willing to do.

Wu Feng just into the network to promote the time, listen to the words of the promotion of talent attaches great importance to the construction of long tail keywords. But it is very difficult to start, always a person to imagine, the appetite does not think all day the user will search for those words, and then rely on individual speculation to do the corresponding long tail content. Ramming, come and go also so several words, gradually feel powerless, after all, people's imagination is limited, sitting on the imagination, how can you know thousands of users in mind? What words do users use when they search for products online? How can we quickly learn what they think? No law.

Later, with the help of friends gradually understand the skills of digging long tail keywords, now often use the online off-the-shelf tools to mine keywords, and the effect is very good. Today Wu Feng and just into the network to promote the children's shoes to share the clever excavation site long tail keyword method, let just contact the network to promote the children's shoes quickly embarked on the right path, avoid the bumps wasting time, less detours.

What is a long tail keyword?

The traditional industry simply says, the so-called long tail theory is that when the distribution of goods in the display of the venues and channels is broad enough, the cost of commodity production has plummeted so that individuals can produce, and the cost of the sale of goods dramatically reduced, almost any previously seemingly low demand for products, as long as the sale of people will buy. These demand and the low volume of products occupy a common market share, can be compared with the market share of mainstream products, or even greater.

This theory in the Internet flourish, has a very far-reaching impact on internet marketing, it can be said that the Internet to use the theory to the extreme. In the network marketing industry, long tail keyword usually refers to the site is not targeted keywords, but also can bring the search flow of keywords, long tail keywords generally longer, is often 2-3 words, or even phrases, exist in the content page, in addition to the content page title, also exists in the content. Long tail keyword to bring customers, conversion to the site product customer's probability is much higher than the target keyword.

So a Web site can not simply look at the ranking of a target keyword, but the whole station of the long tail optimization, there are a large number of long tail keywords of large and medium-sized Web sites, the total flow is very large. Long tail keyword Basic attributes are: extensible, targeted, a wide range, following the collation of the characteristics of the long tail keywords:

1, relatively long, is often 2-3 words, or even phrases.

2, exists in the content page, in addition to the content page title, also exists in the content.

3, the search volume is very small, and unstable.

4, the long tail keyword brings the customer, translates into the website product customer's probability is much lower than the target keyword.

5, there are a large number of long tail keywords of large and medium-sized Web sites, the total flow of it brings very large.

The importance of long tail theory and keyword selection and website coordination

Now the network to promote the talent to talk about keyword selection, often referred to long tail keywords, and in search engine optimization work, the long tail theory most obvious performance is the choice of keywords. The trend is that more and more seoer will not confine their time and energy to the main target keywords and spend more time on the extension of the keywords.

From the Wu Feng own grasp of the situation of some websites, a slightly larger number of sites from those long tail keywords (that is, the number of small search, but a lot of keywords) to get the flow of the total site traffic accounted for more than 50% or 60%, although the main target keywords of these sites are also quite good rankings.

For some relatively small sites, because the long tail keyword is not much, the main key words accounted for the proportion of traffic increased. The revelation is that these small sites, which focus only on key keywords, waste a lot of opportunities. If you can increase the content of the site, expand the keyword, traffic will inevitably multiply.

It can be said that the long tail theory is a subversion of the 20/80 theory. Let's look at the long tail keyword on e-commerce site is how important, according to some E-commerce site statistics, long tail products and long tail keyword to get the flow, accounting for the total flow of Bell more, but from the long tail of the product can be more than half of the profit. In other words, the idea that the so-called 20% of customers or products produced a 80% profit in the past has been completely overturned on the Internet.

The reason may be two, one is that these long tail keyword users, more likely to be converted to pay customers. For example, three people search three keywords respectively, "group purchase", "Chengdu Group Purchase", "Chengdu Hairdressing Group Purchase". Statistically speaking, the search for "Chengdu Gourmet Buy" people than the search for "buy" people to become customers the probability is much higher. Because it's obvious that he's already looking for a specific product or service, it's hard to say what the person who is searching for "group buy" is looking for.

The second reason is that long tail keywords and long tail products cost much less. Like the previous three keywords, want to line up in the "Chengdu Hair Group" first page, obviously more than "group buying" easier.

Long Tail keyword selection mining is very important, but also need to cooperate with the site, because the long tail keyword choice too much may make the user ultimately do not choose. Wu Feng just entered the network promotion industry, want to buy some books on the network promotion, search "network promotion", returned 79 books. It is almost certain that if it is not a friend who has recommended a book to me in the network promotion, I am unlikely to study the 79 books which are more suitable.

In when the above search "network promotion", returned a lot of results

So choose too much is a natural trait of the long tail economy, for businesses, the task is how to help users make the best choice. Here even a good assortment of powerful search is far from enough. The Wu Feng feeling is that such long tail sites need user reviews, user ratings, editorial reviews, and even ratings for comments to help other users make choices. Often when you buy a book on it, you make a decision after reading the user's comments.

When the user comment mechanism is relatively sound, user comments, ratings affect user decisions

Tips for digging Long tail keywords

For the whole station optimization, long tail keyword mining is a very important work, digging more digging well, can give the site a steady stream of flow. Apart from standing on the user's side to think about his search intention to carry the long tail word out of the department, appropriate use of some tools to help analyze the choice, can greatly improve work efficiency, with less effort, if the search engine company itself provides tools for analysis and selection, in the long tail of quantitative aspects of the keyword is the incomparable advantage of human imagination.

Share some tips here with the guys, "cannot quantify the skill" the void, the maneuverability is not too strong originally did not want to write, the back or is hurried to add, in the idea carries on the expansion is also very good, the child shoes must see the final, the real dry goods in the final "excavation long tail keyword quantifiable tool".

1, the excavation of key words can not quantify the means

1), the target keyword to expand. Our article just mentioned the original method, that is to say, around a target keyword divergent development, add some modifier phrase, such as do is Chengdu Local Group purchase website, can expand into "Chengdu Group Buy Net", "Chengdu Hairdressing Group Purchase", "Chengdu Hot pot Buy" and so on, this will own the industry relatively familiar, To expand more words.

2), using Baidu and other related search. In general, when we search for a target keyword, search engine searches the box will appear related search word, and search engine bottom related search also will appear some related keywords, these are we want to look for the long tail keyword, we can follow the word below, constantly click in, will collect more and more long tail word. These are the main keywords related to the long tail keyword, but you think of other people also thought, these words generally competition is also very intense.

In the Baidu search box input search terms, intelligent appearance related search terms

Search finished, Baidu search page at the bottom of the relevant search terms

3, through the analysis of competitors and other websites to obtain. "My success can be replicated", copying the success of others, so that they also succeed. We went to analyze the top competitors ' websites, watch their site's keyword settings, and expand their keywords accordingly. You can also observe the more popular articles on their website, look at the title and content, and get effective long tail keywords from it.

4, using Baidu to know some questions and answers platform. All kinds of know the question and answer platform, but the long tail keyword mining treasure Oh, here is the closest user search habits keyword, the most can find the user's search intention. We can enter the site's target keyword, we can find a lot of related problems. But also can answer questions, leave a reverse link.

5, the use of flow statistics tools. General website operation after a period of time, we can through the flow statistics system to dig long tail keyword, analysis and statistics on our SEO and website operation is very helpful, so we should develop the habit of reading statistics. We can know what keywords users come in through search, you can see which pages users stay for the longest time.

2, mining long tail keyword quantifiable tools

1), Baidu Index. Display specific keywords of the user's attention and media attention, users can enter different keywords, compare the user's attention and media attention to the data, so as to determine that the keyword market demand is greater, while displaying relevant keywords. If there is Baidu index account, the user searched the keyword data can be stored, and can be bulk query. No Baidu account users can also be in the Baidu website for simple inquiries and investigations. Baidu Index Link: http://zhishu.baidu.com/

There are search keyword trend chart, the bottom has the relevant search ratio

2), Google Trends. Google Trends and Baidu is similar to the index, the same is to show the focus of the keyword, in fact, is the search volume. You can enter multiple keywords in a query, separated by commas. Goole trend in the chart shows the number of keywords in the search volume trend changes, conducive to comparison. Google Trend Link: http://www.google.cn/trends

SEO and SEM search comparison

Google Trends, you can filter views by region and year criteria

3, Baidu keyword query analysis tools. We focus on Baidu keyword query analysis tools, in this tool input the main keyword, Baidu will list the search database with this keyword-related keyword search volume, but you need to have Baidu Honeycomb system account. Because the operation is slightly troublesome, the following Wu Feng follow the steps to explain the operation of the tool. Baidu Keyword Query analysis tool links: http://www2.baidu.com

If you do not have the Honeycomb system account to register first, if you just use the tool is not going to do bidding rankings, pay attention to fill out false information, or Baidu will often call you

Sign up for the hive system

Click Search to promote "enter"

Click "Tools" to enter Baidu keyword query analysis tool

Click "Use Now" to help you quickly and efficiently find more keywords that are right for you

Enter the main keyword, you can see the relevant keyword search volume

4, Google adwords keyword tools. After entering the main keyword in this tool, Google will list the search data for a list of keywords associated with this keyword in the search database, the price The Advertiser is willing to offer, and the average search volume result.

Input "Chengdu Group purchase", Google keyword tool automatically generated in connection with the Chengdu Group Purchase network, Chengdu, such as the number of mooncakes can consider the key words, and listed the degree of advertising competition and search volume. The weight search quantity represents the user's attention level and the market demand. Google AdWords Keyword Tool Link: https://adwords.google.com/select/KeywordToolExternal

Keyword "Chengdu group buy" related search quantity

Baidu and Google give the data intelligence is relatively accurate. For a variety of reasons, the webmaster should not give their data as the final real data, but only a reference. And as Google's market fades in mainland China, it is recommended that children's shoes use Baidu tools more.

Here Wu Feng simple to talk about the importance of long tail keyword and long tail keyword choice analysis, using some tools to improve work efficiency, select long Tail keyword is only the first step of network promotion work, the following through the soft text, Baidu know and so on the promotion of channels, which requires executive power.

This article starts the website Wu Feng The Network Marketing Blog: http://www.wufeng168.com/(reprint please keep), Wu Feng Network Marketing Group: 15532207, Wu Feng meager: http://t.qq.com/ultradev21, Wu Feng current well-known promotion forum to push a moderator, Blue Flame team members.