Xiao Xue to discuss the bidding error easily play the bidding

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Today, the rapid development of the network, so that every industry is staring at the market, almost every industry has been concerned about SEM, tens of millions of of enterprises have gradually transformed to information, networking, the head of how to put this piece of cake more points. Xiao Xue Since graduation has been concerned about the medical industry sem dynamic, served as the Baidu _google bidding commissioner. But the journey of the past year has encountered many small waves, including some misconceptions about bidding. Understanding the wrong understanding of the bidding can help you to control the bidding is the first floor, but also let you easily play the bidding. Now Xiao Xue has summed up the common bidding mistakes as follows:

1th: The auction does not belong to SEM or bidding is SEM

Many friends do not clear the concept of SEM, because they may be engaged in Baidu bidding work on the Baidu bid as a SEM, actually engaged in a SEM work. SEM services include bidding rankings, SEO (Search engine optimization), the purchase of keyword ads, pay-per-click Advertising (PPC), but the bidding is one of the SEM.

2nd: The more words in the account the better

In the same way, the more words you have in your account, the greater your workload. At present, my account has about 1100 words, and has always been concerned about the bidding account of the words and statistics and business dialogue words, found that the flow of words is only 250-300 words, but can really trigger the words of the dialogue is so 100 words. Individual come to a conclusion: the word is not more the better, the word must be refined. Stand in the user's angle design unit word, this not only can reduce your workload, but also can burn the money in usable place, arouse the attention of the superior.

3rd: The job of bidding is only to adjust the word, price adjustment money or modify the idea

Once, 11545.html "> We have some bidders chatting together, a lot of people are complaining about ineffable every day-price adjustment, change the idea. To adjust the words, price adjustment money or modify creativity is engaged in a bidder's foundation. Adjust ineffable-Price adjustment money, modify the idea just in order to allow users to better find our promotion. But if you just want to optimize the quality, optimize and optimize. That way, you don't know enough about your career. SEM, or to say the bidding, bosses look at it here because it lowers the cost of selling and gets more benefits. Now Xiao Xue can clearly tell: the purpose of adjusting the account is to reduce the cost of sales, to win more benefits. In addition, the bidding commissioner must analyze the data more, grasp the key optimization of the words (suggest you to understand the "28 law").

4th, the pursuit of quality is good, but avoid the blind pursuit.

Now it is certain that the quality is related to the ranking of words, can be a lower price to get a better position, see quality is very important. But how do you spend a lot of time working on an account, where it's easy to find: The time for creative audits is growing longer, and the quality of the change cycle is getting shorter. Do not see the quality of decline on the blind bid, change the idea. You should use the previous data to determine if the word is worthy of optimization (it is also recommended that you understand the "28 law"). If the previous conversion rate has been very low, if there is no click Cost may fall. If it is worth optimizing the word, first look at the ranking, and then look at the current price of the click, and then do the appropriate operation. Once a small account of the hands of the original 3-star word accounted for about 80%, suddenly 5 consecutive days down to 3 stars accounted for 5%, 2 stars accounted for 50%, the others are 1 stars. But this phenomenon, my processing method has two points: first, look for the landing page of the word whether there is a problem; My account now accounts for 3 stars of 70%, and the rest are 2 stars.

5th: keyword ranked first best

The higher the keyword rankings, the more mistakes you have, the higher your costs. Generally ranked to 2 3 can be, you as a user, users of a product or service demand, often compared to three. Need to pay attention to IS, now Baidu launched a trail function, if do the brand words it is necessary to compete first.

The above is a personal experience of Xue, welcome to knock Bricks. Content by the website http://www.seo318.com in Admin5, reproduced please keep the URL, thank you!