"Xiao Yue" to drive a number of interest chain network Carnival into a webmaster promotion opportunity?

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Recently, "Xiao Yue Month" event in the National Day holiday instant popular, its popularity of the rapid degree and effect is no less than sister Furong, Jia, Sharp elder brother, Sister Feng and other network reds. Its posts cover a wide range of including the world and other major communities, Sina, such as portal microblogging, but also rely on media reports, BBS post top stickers, the reality of follow-up tracking, the introduction of comics and other focused attention of the network to promote the follow-up, and eventually created a "Xiao Yue Yue" myth-like leap Red.

The author in the National Day, also in the Tianya Entertainment gossip page has browsed "thanks to the moon month such a superb friend brought me such a sad national Day" of the original post. At that time only feel a little funny, seemingly humorous, but the topic and content is not novel, but the author obviously underestimated the weight of this paste and explosive force, it is reported that this paste in just two days, click Rate quickly as high as 7 million, far beyond the time of the popularity of Sister Feng and brother Sharp accumulation and rise

"Xiao Yue" than the Phoenix elder sister, is even more, is a collection of all kinds of silly, lack, nausea, shameless in one of the best people. "Xiao Yue Month" Obviously with Yangtze posture and momentum, to win the former. However, many Internet popular events, the obvious increase in the IQ of netizens. For the "moon Incident" of various promotional means to carry out the analysis of progress, this is just a familiar network marketing case.

Xiao Yue Month event planning team through the netizen bad taste psychology familiarity, seize the national day long holiday netizens lonely empty psychological opportunity, in the public gradually to "Phoenix elder sister" produce ugly fatigue, the launch of "Xiao Yue month" such a different type, but also to nausea as selling point of the characters, through the BBS post, paste set up , maintenance, the major websites and the red reprint and the meager rumor and other mainstream means of operation, to set the suspense novel way to carry out content serialization, so that the spread of events has the continuity and the topic of the basis.

At the same time, the network community through the home page many recommendations, and the system to retain the relevant user name registration, speculation traces are very obvious. SNS Web site, Tencent Weibo and Sina Weibo quickly reproduced, to add fuel to the end of the "Xiao Yue Yue incident" fried into a fiery. Love gossip, keen gossip is a major feature of the domestic netizens today. Life monotonous, psychological emptiness of netizens need to look for psychological balance from the network of seasoning agent. Xiao Yue's character, in line with the majority of the current Internet users bad taste of the psychological needs of ugly, coupled with the author of online popular language can be used accurately, these constitute the basic elements of successful network marketing.

Some people in the industry believe that the network hype mastered a good degree, not contrary to the legal and moral basis, can also be used as an effective means of business promotion. "Xiao Yue Month event" led to the related industry benefits chain win, completed an effective network marketing. According to industry insiders said that the incident to a network of community-induced carnival, so that the public will be able to borrow power.

Meanwhile, there are netizens on the post plot characters Xiao Yue, objects (the United States Granville, Oreo, rejoice), attractions, hotel follow-up textual criticism, tracking, is undoubtedly the related products of a very effective promotion, and thus formed a people on the plot of the product focus again. Some people in the industry said that the popular novel embedded in the ads will be the future of advertising and another new trend. It is reported that a netizen on this incident, was Xiao Yue month "spoil" related products are categorized and listed. Of course, this is perhaps another premeditated marketing plan.

Global electronic commerce expert China Connaught Net to Xiao Yue month incident analysis that, "Xiao Yue Yue incident" This network marketing case, for Webmaster Station promotion, there are many worthy of reference. Website promotion is a difficult task, if this event as an inspiration, to start in the site planning controversial characters and topics, recruiting writers and independent planners responsible for incident ideas and writing, through with the well-known network community, portal editors do PR matters, published and recommended to the hot list. At the same time recruit the top stickers and reprint, to stick, SNS, micro-bo as the promotion of interactive platform, timely guide the topic direction. In this way, for the site's traffic and registration of the rapid rise in the amount of red, will play a huge role in promoting.

It is understood that "Xiao Yue month incident" related planning team recently launched a beautiful elegant reality version of "Xiao Yue Yue", trying to use this to trigger a net friend again of the drop mentality, thus contributing to "Xiao Yue Month event" continued hot. However, such network hype, the ultimate need to master a "degree", or it will again trigger the network integrity of the interrogation, to achieve the consequences of extremes.

Article Author: China Connaught Net www.nuo.cn, reproduced please indicate the source, welcome you to communicate together, thank you!