Xu simply: Online games is a mature cash cow, profit margin is inevitable

SINA certification data show as "DANSEQ Investment consulting company Ceo,3wcoffee promoter", said March 21 in micro-blog, online games industry high profit Golden age is gradually passing.

Xu Analysis, in 2011, six major online gaming companies total revenue of 35.3 billion yuan, compared to 2011 25.38 billion growth of nearly 40%. So it is wrong to say that the online games industry is bad, but the two companies are too prosperous, and most of the others seem to be depressed. Online games is a mature cash cow, not a hot investment, so the market does not discuss it, but it actually contributed to the vast majority of the Internet industry profits. Tencent's 2011 gaming revenue reached 15.8 billion. "But the golden age of high profits in the online gaming industry is fading," he said. Because more than before the investment, can be a good game, and the new game users must be far less than the old game users. So the input-output is greatly reduced before, the profit margin is inevitable. Sell the white powder, finally must slowly to sell the flour the match. ”