Yang Junsheng: Network promotion strategy and analysis thought

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I. Targeting

不管是推广什么产品，在推广之前首先要确定你推广的目的是什么?是为了提高网站的访问量?pv流量?用户注册号?咨询量?成交量?品牌?口碑?有了目标推广才有方向，这样才能分析出什么方式推广适合你，不能盲目的瞎搞一通。 As long as you aim to make it more effective to promote, because you are very clear what you want to do, want to achieve what purpose, through what way to achieve this goal, follow this thinking down on the OK. Of course, also need to pay attention to the feasibility of goals.

Who are your target users and where are they?

After we have a clear goal, the next task is to analyze who your target users are. To do the promotion must ultimately be inseparable from the user. What is the purpose of your promotion? Who are you going to spread the message to? Comrades should understand that the promotion is in the vast Internet to find their own target users. Some comrades have a headache because they don't know how to find them. In general, users can be divided into five kinds: 1, the most accurate, can directly bring you the benefits of users. 2, with the flow of users. 3, bring the content of the user. 4, to do Word-of-mouth users. 5, Brand users. Because the user's needs are different, in meeting the needs of users at the same time, often also meet our own needs.

The target user is identified, and the next step is to find out where the user is. How do our users find information and where do they communicate? Take these one by one cases out. 1, through search engines to find content, such as: Chongqing which anus Bowel hospital good? Chongqing treatment hemorrhoids which hospital good? 2, the target users will be to what information Web site or forum community to see content, communication and so on. There will be a group of communication, SNS, Weibo .... Personally find it very important to search this piece. You have to conceive and analyze what words users like to search for and list them. Then analyze what methods to promote and what strategies to promote.

Third, what is the characteristics of the target user

Basic characteristics, such as: what age? What's the level of education? Geography, Internet time and so on. There is to be more analysis of what factors will affect user decisions. For example, medical this piece, the hospital reputation and credibility of the positive impact is very large. Also has the curative effect, the price, the service .... User behavior features a lot more than these, we can do in the specific time more analysis.

Iv. target users into real customers

Through the above step-by-step analysis, we users and requirements have been analyzed almost. Here is how to guide the user to transform. How do we convert our target users into real customers? This step is the key to success, and many people will have a headache. This step is the analysis of user behavior. Remember that there are many TVB's TV dramas mentioned in the "Mock case Repetition", which is in the analysis of a perpetrator of a user behavior process. In this case, we can also change the position of the user. I do medical this piece, let's use the hospital website this piece to say. Let's simulate the patient's behavioral process. If we are patients, some patients may not know what the specific disease is, only know what the individual symptoms. For example: When a large, there is blood is what disease, hey! Generally search engines, some patients may know in Baidu to find it. Everyone should find things on the internet in different ways, this is only one of them, they have to think more about what channels. And then find the relevant information click into our hospital site, see the next big when there is blood what is the disease this article introduced to understand the original is "hemorrhoids", but also may feel the introduction of the not how, confused did not understand what the meaning of the site to see other. Some may click on the online consultation to ask me about the matter, this will see the foundation of the consulting staff. Some patients may be directly booked, and some feel uneasy may also go to search, look for other hospitals did not consult to understand. Ripe say around not suffer a loss to scatter! This article first Chongqing Network Marketing promotion (Yang Jun WINS blog) original address: http://js.cqurl.com/post/25.html