All said to do the product easy, make the brand difficult. It is not easy for a brand to get the approval of consumers in all regions. Recently, the National dairy brand Yili repeatedly praised all over the consumer good reputation. In the "Jinling Evening News", the selection of the Beijing newspaper, Yili was recognized by the consumers both in Peking and Nanjing, and even won the Consumer praise Award. In the "Most popular brand survey of Nanjing people" launched by "Jinling Evening News", Yili Group, with its pro-people brand marketing and quality products, finally won the "Nanjing people favorite brand" this award. It is reported that the event through the network polling, newspaper ballots, text messages to vote the way to select the top 10 industry. Some insiders believe that Yili, as a well-known national brand, can stand out in the Nanjing Regional brand, apart from its excellent products, innovative product layout also work. At the end of January this year, the "2012 Benchmark food Brand Selection", a total of 28 Food category award won the recognition of Beijing consumers. Among them, Yili was evaluated as "the most popular dairy products brand". In the award words, the jury described "he is one of the leading enterprises in dairy industry in the country, 2012 1-September, to achieve operating income of 32.909 billion yuan." He is also the only large national enterprise that serves the Olympic Games and the World Expo at the same time, in the dairy industry, in the upper, middle, downstream and steady growth is becoming the sustainable development of the International dairy industry representative.
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