Yili to sell "torch" ice cream on site

"The elder brother has left Bupt, but in the bupt but circulates the elder brother's legend" and so on the slogan competition first in each big University's flea market to debut. And in the year's graduation season, at the Beijing University of Posts and Telecommunications, China Foreign Affairs College, Peking Aerospace University and other colleges and universities flea market, not only have brother and sister "tears Sale" books, clothing, daily necessities, as well as Yili to sell "torch" ice cream on the scene, for students in the summer of "cooling", But the Yili brand supports the graduate party and so on the activity is in the campus to set off one after another climax.


It is reported that from the beginning of May 25 to June 26 activities ended, happy net together with Yili "Torch" in the university campus to do a number of on-site sales, both sides to provide a large number of exquisite small gifts attracted many students attention, in a large extent to enhance the Yili torch brand in the campus popularity. June 11, at the Capital University of Economics and trade sale scene, a just buy yili torch vanilla taste ice cream classmate Zhao Chen Yang said, "Today is too hot, see ice cream want to jump over." Did not expect to have been a child to eat the Erie Torch, milk fragrance is still strong, too delicious! ”


In addition, the Erie Torch Joint net held a total of 6 college graduation party, the impact of more than 4 million people, many graduation party atmosphere is unusually hot, the torch image of ice cream is to arouse the memory of everyone, let them in the Yili torch brand found a sense of belonging.

Yili said, "Yili Torch" and happy Net held the campus activities, emphasizing the real experience, stimulating the body in the campus of the loyal users emotional resonance. This part of the user along with the Yili brand grow together, is Yili brand's main consumer, we attach great importance to. In the net, there are users in Yili "Torch" activity page message, "Childhood favorite food, and now still love." The milk is thick, the chocolate is crisp and crisp, satisfies the young time to ice cream's all illusion! "Even the user recalls the childhood funny saying," Like, I still hold to run! "Attracted many friends" onlookers "and ridicule.

In contrast, online activity is to arouse those who walk out of the campus, into the society of consumers to the brand memory of the Yili torch. It is reported that the current happy net on the "Yili Torch, Passion transmission" activities have attracted more than 6.6 million users to participate, as the pace of the London Olympics approaching, there will be more users to participate in the "Online Relay Torch Tour." Industry insiders said from the line "Yili Torch, Passion Transmission" activities, to the offline campus sales, graduation party series of promotional activities, the Yili "torch" with the Olympic Games and graduation theme, together with happy net to achieve the line under the advantages of integration, this innovative combination of the form of Yili "Torch" The brand has brought the student group to the brand recognition and the support.