Yu: Grand game to do webgame brand strategy "long-distance runner"

Low threshold for research and development, high operating threshold, this "high" a "low" is the industry's recognition of web games. Along with the development of the whole network game industry, Webgame has experienced the early exploration, and has already presented the competition mode of contending and flourishing. Data show that in the field of web games, on average, 1.5 games open every day.　　However, there are few that can survive and have a long-term development. As a decade of China's online gaming industry "leader", Shanda Games (GAME) listed in the United States, the game product line in the release of frequent movements. "Swallow Heaven and Earth 2", "Star Change" and so on the public test and upcoming large-scale games, to the players and investors brought more suspense.　　Shanda Games has been a rich product line, has extended to large-scale games, casual games, web games in every corner. In the domestic, 2007, the Grand game once because of "sweep" the successful operation, and become Webgame game in the domestic swims the market important pioneer.　　Recently, Ms. Yu and many industry people gathered in the "second Webgame and SNS Community Operation Conference" to discuss the development of Webgame. Grand Game CEO Yu: "Grand game to do webgame domain brand strategy of the ' long-distance runner '." Webgame need sustainable development, and to achieve this goal, more need to rely on brand strategy. "Web game because it has no client, fast transmission, login and game conditions, such as the advantages of popularity, become the online games industry," a solo show. These qualities give the unique competitive power of web games.　　However, because of the low threshold of choice and entry, compared with large online games, web game is often very easy to lose a large number of users.　　In view of this development "barrier" which webgame currently encounters, Yu put forward "the brand strategy of sustainable development".　　First, introduce the existing mature game into webgame. Yu said: "In the immature market, high quality game and corresponding brand effect, it is easy to get market feedback and user trust." "Shanda Games currently operates more than 60 mature games, including" Legendary World "," The Wind "," Heroic Age "and other mature brands.　　In Yu's view, these can become the web of rich resources, for the web game to bring both users and other resources, and then give the web game stable, efficient, high-quality sustainable development mode of operation.　　Second, the mature operation of large companies and small companies innovative research and development "marriage." At present, the operating threshold of online games is relatively high.　　Many companies can rely on innovative research and development to create innovative products, but some small companies because of product maintenance and customer service experience and system is not complete, to maintain long-term vitality is a certain degree of difficulty. In the Grand game, its 18 funds had already started to invest in the Webgame field as early as 2007.　　As the industry's first online venture fund, 18 funds through a strong platform, resources and other advantages, to help some excellent web game entrepreneurial team to build their own brand, build their own platform, and achieved the desired results. Yu said: "The mature operation of the grand game, and the young entrepreneurial team's creativity and research and development, the two ' marriage ', creating a brand strategy Symbiosis Evolution model." Let both sides in the fierce competition in cooperation and mutual win, is a grand game in the webgame and even the entire field of online games, and constantly serve as "long-distance runner" one of the important "secret". ”