Yuo Hao: Internet Employment Direction You should choose which network promotion article

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In the Internet industry, network promotion is a new career, but also the most promising career. Whether for the traditional enterprises to carry out e-commerce, or for the operation of Internet products enterprises, they have a great demand for network promotion. Because of the great wealth of resources and the continuous enhancement of product substitution, now the market has changed from the past seller's market to the buyer, the wine is not afraid of the deep alley is gone forever. For example, the microblogging platform launched by the major portal sites, from the functional and user experience are similar, so the key to the success of micro-blogging operation fell to the network to promote the head. whose promotion effect is better can pull more registered users, can win in the competition.

First, how to understand the network to promote this profession

Network promotion is through the Internet to achieve publicity results, to achieve marketing goals. Broadly speaking, Yuo Hao thinks that network promotion and network marketing belong to a concept. If you want to subdivide, network marketing is more focused on strategic planning and strategy development, network promotion more focused on the implementation of the strategy. A lot of new recruits, a mention of network promotion, it is thought to be in forums, blogs and other places posting, without a bit of technical content, in fact, this is completely a distortion of the network promotion. An outstanding network promotion personnel, needs to the promotion strategy careful layout, uses various methods joint promotion, can achieve the good promotion effect.

1, to do network promotion, first of all to know the common methods of network promotion. Common network promotion methods are: QQ promotion, forum promotion, blog promotion, soft text promotion, news push, question and answer promotion, encyclopedia promotion, event marketing, e-mail marketing, database marketing, virus marketing and so on. Only when you understand each method can you choose the most appropriate way to achieve the best results when you need it. Because the promotion of each enterprise is not the same, some in order to promote sales, some for the promotion of brand, some in order to enhance the site traffic, so the choice of the promotion method will also be different. Often put one or several methods to use well, our promotion goal can realize.

2, for the same work, different network promotion staff to achieve the effect is very different. The most common forum post for example, the primary promotion staff is the title and content of a copy, and then a submission is completed, as for the post is not able to achieve a good promotion effect but completely disregard. Yuo Hao that a good network promotion staff in the process of posting will pay attention to a lot of details:

A, in different forums when posting, according to the need for the title to modify, thus conducive to the collection of search engines.

B, in the post, with typesetting software to the article for good typesetting, and will be based on the characteristics of different forums to the content of the composition of the most conducive to reading the state.

C, the article in the keyword set anchor text links, and reasonable set tag tag, auxiliary site SEO rankings.

D, in the personal signature and other places to place propaganda information or key words outside the chain, deepen the promotion effect.

E, tracking posts reply to the situation, and reply users to interact, enhance the publicity effect.

Second, the network promotion personnel should have the ability and enhances the ability the way

An outstanding network promotion personnel, after all, has the good comprehensive ability. If you do soft text promotion, you need to understand the psychology of consumers, product market analysis, and has a good writing skills, so that the creation of soft talent will attract people, to achieve a good promotion effect; If you do QQ promotion, you need good communication skills and expression skills, so can and the vast group of members mingle, It is natural to promote the product, as long as the establishment of good relations, QQ Group of other members will also help you do free promotion; If you do email marketing, you have to learn how to collect the user's e-mail address through the software, how to choose the appropriate channel to purchase mailing list, how to select effective mass software to achieve mass mailing. To possess these abilities, knowledge accumulation and long-term practice must be continuously carried out.

To make their knowledge continue to increase, the ability to continuously improve, Yuo Hao give some concrete suggestions for your reference:

1, on the internet to some well-known industry forum and personal name Bo to learn. Push a forum is a very suitable for the network to promote novice learning places, especially the forum question and Answer section, basic each question, at least more than 10 enthusiastic senior netizens to answer. There are also some personal names in the field of Internet promotion, such as Kun's blog, where you can learn a lot of valuable experience.

2, reading related books to form their own knowledge system. If only from the Forum or blog and other places to learn, may be more fragmented knowledge points, it is difficult to master the comparison system of the promotion method. For the choice of books, you can find some with network promotion, network Marketing and SEO and other topics related to books. For example, Shanhui wrote the "Network marketing real password-strategy." The case, Wang Yi wrote "Win in the network Marketing-classic cases and the law of success" are very good industry books, can effectively help beginners to establish a more complete knowledge system.

3, to participate in a number of good word-of-mouth training. Training is the fastest and best way to build a system's knowledge system, and through training you can expand your relationships in the same industry. I have participated in pushing a network marketing college training, received a very good learning effect, not only improve their knowledge system, but also know a large group of friends in the Internet circle, and in this group of friends to find their own entrepreneurial team.

4. Learn to communicate with others. Communication is the best way to learn and the most targeted way to learn. In the process of communication, you can learn about the problems you encounter, this learning method is also the fastest way to learn. In the process of communication, we must be humble, polite, only so that others will be willing to know what they have said.

5, the most important thing is to have executive power. Network promotion is carried out, only through long-term practice, can know how to use a variety of promotional methods, as well as in the face of various problems how to find effective solutions. The good promotion method, if does not have the good execution ability, also cannot produce the good promotion effect. Through continuous practice, can also accumulate a large number of resources, such as forum resources, blog resources and QQ Group user resources, these resources for future work is very valuable.

Third, the network promotion this profession development foreground

Network promotion is a relatively new career, but also a strong market demand. The people who enter this field now belong to the people who walk in the front, and those who are often successful are the people who walk in front of them. In this industry has accumulated a certain amount of experience, can be transformed into a website operation director such managers, but also by virtue of rich experience in the promotion of personal entrepreneurship. For the long-term development of the individual, network promotion should be the most promising career in the Internet industry.

For enterprises, the network to promote the cost of low-cost, good results and so on, can make the majority of small and medium-sized enterprises in the same platform competition, and in the past in the traditional media, due to capital, manpower constraints, small and medium-sized enterprises are difficult to compete with the Taiwan. Therefore, with the increasing impact of the network, as well as enterprises to promote the role of the network to deepen the importance of the job, this career from the number of demand will be more and more, the quality of the requirements will be more and more high. The employment prospects of network promotion are good, but to stand out is a hard work to learn and practice.

The author engaged in this career also has four years, from the accumulation and summed up a lot of valuable experience, welcome to the vast number of peers at any time to communicate with me, learn together, and common progress. As long as unswervingly in the network to promote this road to go on, there will be a bright future.

Author information: Yuo Hao, member of the Blue Beacon. Want to see the author more articles please login www.yuehao9.com, new network Promotion Exchange Group 112939185, welcome to join.

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