Zeng teaches you how to choose the right keywords

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Zeng teaches you how to choose the right keywords, the main choice of the best keywords with 10 tips:

1, Zeng in the customer's point of view

What keywords will a potential customer use to search your product? This can get feedback from a wide range of resources, including from your customers, suppliers, brand managers, and sales staff.

2, Zeng teach you to use the geographical location

If your position is critical, add it to your key phrase.

3, Zeng teach you to do multiple permutations and combinations

Change the word order in a phrase to create a different combination of words. Use infrequently used combinations. Combined into a question. Contains synonyms, substitution words, figurative words and common misspelled words. Contains the brand name and name of the product sold. Use other qualifiers to create more two-word combinations, three-character, four-word combinations.

4, Zeng taught you to expand the keyword into a series of phrases

Select a series of phrases, Baidu search query related keyword search times, with Baidu Index and Google Trends to compare and query the popular trend of keywords, to determine the appropriate keywords.

5, Zeng teaches you if is the brand enterprise, then uses your company name

If you are a well-known brand, use your company name in the keywords.

6 Zeng teach you, use professional concept vocabulary to limit visitors

Define your keyword group concepts such as ecommerce software. Be sure to be professional so that phrases are not too broad, such as E-commerce software solutions, e-commerce Security Solutions, business-to-business e-business software, and so on.

7 Zeng to teach you, review the keywords used by competitors

Search for competitors ' keywords to make you think of phrases you might miss. But don't copy anyone's keywords, because you don't know how they're going to use these keywords--you have to think about the keywords yourself. Looking for someone else's key words just complements the keywords you've chosen.

8. Zeng teaches you not to use a single word

Multi-word phrases are more useful than single words. Search engines find it difficult to search for a single word, because such search conditions produce too many results, and searchers do not browse through hundreds of of results pages. A search auction site E-commerce software solution users will not only search software.

9. Zeng teaches you not to use words or phrases with too much meaning

Use modifiers to make the meaning of ordinary words and phrases more precise. A site that provides insurance services can use keyword groups such as health insurance quotes, automatic insurance quotes, life insurance quotes, and more.

To qualify visitors, keywords and phrases should be clear about your niche. If you are in the entertainment industry, use entertainment news, movie tracking, star stories, entertainment centers and so on. Make clear that the base can attract the visitors you need. No matter what you sell, this is very important. A small group of target audiences is more likely to turn into a real customer than a large group of visitors who think you are selling something else.

10, Zeng teach you to use your own name, not other people's brand name

Avoid using competitor logos in your keywords, or you may be sued.

Zeng teach you to do site construction, to consider the problem is the site optimization, how to optimize the site keyword, how the system and search engine is more friendly? Take the news website as an example, now the site content management system can be said to be countless, personal feeling or. NET is better, safe and applicable Oh, anyway, Site optimization includes a lot of web layout, external links, content updates, and so on, the most important thing is how to optimize the site keyword, keyword selection will bring good traffic to the site. So how do you optimize keywords? To introduce 2 points:

1, Zeng teach you how to determine the key words

Before identifying the keyword, we have to do some work, that is, through the tool to analyze, what kind of keywords by the client's pro-Lai. This can see the keyword search volume, in the choice of time, as we are new station, do not choose those competitive keywords, ranking we are not on, from the competitiveness of small start, a little forward.

2, Zeng teach you to optimize the keyword

The keyword density in the Web page is not too dense, preferably in between 2%-8%, there is the page title, keywords tag, picture description, the beginning and end of the article must have a keyword. The shorter the length of the keyword the better, the best is to focus on, such as: bold, tilt, use the label can also.

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